Eye Tracking For Advertisers, The Marketing Reaserch Future
Since advertising began, marketers have been striving to quantify how “eye-catching” their advertisements are. After all, consumers see thousands of them every day – TV and radio spots, billboards on the highway, the sides of buses and the tops of taxis. Which of those do they see, and which do they tune out? The marketing […]
The Return of Google Glass to Improve Consumer Insights?
The original Google Glasses project held the promise of significant improvements in the field of marketing research and consumer insights. Although Google have halted their production of Google Glass, the tech world is a-buzz with news of a possible 2.0 product. Recently found on the list of anonymized devices that the FCC must screen for […]
Using Virtual Focus Groups for Market Research Desicion Making
Using virtual focus groups to gather qualitative research for new products and services that they are considering launching is becoming mission critical. The feedback provided by these groups can be used to confirm or reject product development and marketing outreach. This significantly reduces the risk of a failed product launch or strategic misstep. This is […]
How Quantitative Research Helps Improve Healthcare Facilities
The healthcare industry uses various research methods to find ways to improve such things as customers satisfaction, health professional’s work life, patient illness prevention, and facility safety. One of the research methods hospitals use to conduct studies is quantitative research. Quantitative research provides statistical, mathematical, or numerical results. Here are a few ways quantitative research […]
Healthcare Marketing Research and Biometrics
Healthcare is a booming profession with an abundance of new technology. There are few areas that have not been touched by advances in technology. Many medical technological advances have even been made into entire specialties. In the same way new technologies like biometrics have helped advance healthcare, they have also integrated themselves into society. Healthcare […]
Combining Quantitative Research with New Technologies to Provide Targeted Customer Marketing
Technology never sleeps. The latest innovations show an increasing growth in making both virtual reality and gesture recognition available to the public. While once relegated only to casual gaming, new developments have shown businesses are eager to adapt these technologies to their current products. For example, by combining gesture recognition with biometric authentication techniques, and […]
Consumer Insights Within a Healthcare Environment are Invaluable
Consumer insights, especially during a hospital stay, proved invaluable to service providers. This discovery was detailed in Contemporary Nurse, a professional journal, in Issue 49, 2014. The healthcare research method utilized was an in-depth interview conducted with “a patient, his wife, and seven healthcare providers–2 doctors, 4 nurses and one patient care orderly.” This study […]
Three Surprising Pieces to the Market Survey Puzzle
You can certainly read lots about market surveys on blogs and all over the regular media. Marketing research consulting professionals like New Perspectives have long known the benefits that can be derived from accurate and competent market surveys. Here are three surprising pieces of the market survey puzzle you may not already know. Surveys Provide […]
Facial Coding in Collaborative Research Facilitates Positive Change
Imagine you decide to watch a horror film. As the movie progresses, the scary music builds and the chances of jumping at every creak and squeak increases, and suddenly the film decides based on your reaction to the suspense whether to continue the tension or to end it quickly. New software called Affectiva provides facial […]