Our Marketing Research Brings Customers Into Focus

Get actionable marketing research reports from innovative focus group technologies.
About New Perspectives

New Perspectives is a full-service research consulting firm dedicated to providing our clients with actionable analysis and breakthrough insights derived from the most accurate and technologically advanced sampling, research techniques and methodologies. We work as an extension of your team to provide you with answers and insights to your long and short-term business objectives.

Custom Research

New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.

Real-Time Knowledge

We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.

Visually Telegraphic Reporting

New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.

New Perspectives has substantial experience with specialty target audiences including educators, healthcare (doctors and nurses), and teenagers in addition to broader FHH and MHH (male heads of households and female heads of households). Our facilitators have similar styles and techniques so that simultaneous focus groups can be conducted to maximize efficiencies in the process.

Recent Marketing Research News

How System 1 Methodologies Impact Buying Decisions

For your marketing efforts to be effective, it helps to understand the forces that drive consumer behavior. People make buying decisions for a variety of reasons, from solving urgent problems to gratifying spur-of-the-moment whims. Marketers have identified several...

Without Mobile Research, You Overlook Crucial Demographics

If your marketing research was only reaching half of your potential demographic, chances are you would dump your marketing research firm. Unfortunately, that is likely happening right now with your market research. Most companies rely almost entirely on traditional...

Fortune 500 Market Research Companies Vs. Big Data

Though, "Big Data," has many business professionals buzzing about the possibility of gaining key strategic insights from large datasets, customized market research still has many key advantages. Fortune 500 market research companies provide business insights that can...

Contact New Perspectives Marketing Research

New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.