Our Marketing Research Brings Customers Into FocusGet actionable marketing research reports from innovative focus group technologies. About New Perspectives
New Perspectives is a full-service research consulting firm dedicated to providing our clients with actionable analysis and breakthrough insights derived from the most accurate and technologically advanced sampling, research techniques and methodologies. We work as an extension of your team to provide you with answers and insights to your long and short-term business objectives.
Custom Marketing Research
New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.
We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.
Visually Telegraphic Reporting
New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.
New Perspectives has substantial experience with specialty target audiences including educators, healthcare (doctors and nurses), and teenagers in addition to broader FHH and MHH (male heads of households and female heads of households). Our facilitators have similar styles and techniques so that simultaneous focus groups can be conducted to maximize efficiencies in the process.
Recent Marketing Research News
Did you know that market research helps build community? One person and one person alone doesn't build a successful brand. It takes a team, and part of that team are your loyal customers. You may think you know your target audience, but how much do you know about the...
Storytelling marketing can have a significant impact on your marketing mix. It is as old as antiquity. Cave dwellers did it. So did the ancient Greeks and Romans. It's what the best speechwriters do. So do savvy politicians to connect with their audiences. It is...
When you are conducting tracking studies as part of your business marketing research, it is important in this digital age to stay focused on the role of data. Digital marketing allows brands to grow at exponential rates, if they use the right strategy. But how do you...
Member of the Qualitative Research Consultants Association
The focus group and marketing research professionals at New Perspectives are proud members of the ORCA, Qualitative Research Consultants Association. Learn more at qrca.org.
Qualitative Research Consultants Association
QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.
Contact New Perspectives Marketing Research
New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.