Our Marketing Research Brings Customers Into FocusGet actionable marketing research reports from innovative focus group technologies. About New Perspectives
Custom Marketing Research
New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.
We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.
Visually Telegraphic Reporting
New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.
Recent Marketing Research News
Patient Journey Market Research, Providing Holistic Care
There has been a massive shift in the focus of healthcare providers and others in the healthcare industry in recent years. The previous paradigm was product-focused, but the deliberate shift in recent years has brought a more holistic, patient-centric approach....
3 Insights from Customer Journey Research
Customer journey research can inform your mission-critical decison making process. The customer journey is made up of experiences that a customer goes through when interacting with a company or brand. The assumption is that the more quality experiences a customer has,...
The Use of Projective Techniques in Marketing
Projective techniques in marketing are ways of using a person’s freely given descriptions of pictures, words, or other stimuli as a means to assess his or her personal style and motives. There are several motivational factors traditionally measured with projective...
Member of the Qualitative Research Consultants Association
Qualitative Research Consultants Association
QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.
Contact New Perspectives Marketing Research
New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.