How System 1 Methodologies Impact Buying Decisions

For your marketing efforts to be effective, it helps to understand the forces that drive consumer behavior. People make buying decisions for a variety of reasons, from solving urgent problems to gratifying spur-of-the-moment whims. Marketers have identified several...

Without Mobile Research, You Overlook Crucial Demographics

If your marketing research was only reaching half of your potential demographic, chances are you would dump your marketing research firm. Unfortunately, that is likely happening right now with your market research. Most companies rely almost entirely on traditional...

Fortune 500 Market Research Companies Vs. Big Data

Though, "Big Data," has many business professionals buzzing about the possibility of gaining key strategic insights from large datasets, customized market research still has many key advantages. Fortune 500 market research companies provide business insights that can...

Best Focus Groups NYC Employ Qualitative Research Methods

The best focus groups NYC employ a marketing technique called "qualitative" research, in which participants are asked for their unique perceptions. They provide their thoughts, feelings, and detailed explanations of how they reached their conclusions regarding a...

How to Get Results From Creative Brainstorming Techniques

Have you ever had a brainstorming session that just didn't go anywhere?  Maybe no one felt comfortable speaking up; maybe the wrong people did. Maybe it devolved into an argument, with one or two people holding firm to a single idea and everyone else trying to talk...

How Ethnographic Marketing Research Can Provide Business Insights

It has been said that to know someone, you need to walk a mile in their shoes. In marketing research, walking a mile in the consumers shoes is the equivalent of employing quality and insightful ethnography. Ethnographic marketing research is a study of how people live...

Eye Tracking For Advertisers, The Marketing Reaserch Future

Since advertising began, marketers have been striving to quantify how "eye-catching" their advertisements are. After all, consumers see thousands of them every day - TV and radio spots, billboards on the highway, the sides of buses and the tops of taxis. Which of...

The Return of Google Glass to Improve Consumer Insights?

The original Google Glasses project held the promise of significant improvements in the field of marketing research and consumer insights.  Although Google have halted their production of Google Glass, the tech world is a-buzz with news of a possible 2.0 product....

Using Virtual Focus Groups for Market Research Desicion Making

Using virtual focus groups to gather qualitative research for new products and services that they are considering launching is becoming mission critical. The feedback provided by these groups can be used to confirm or reject product development and marketing outreach....

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