Learn How Market Research Helps Build Community

Learn How Market Research Helps Build Community

Did you know that market research helps build community? One person and one person alone doesn't build a successful brand. It takes a team, and part of that team are your loyal customers. You may think you know your target audience, but how much do you know about the...

Three Brands That Hit the Storytelling Marketing Sweet Spot

Three Brands That Hit the Storytelling Marketing Sweet Spot

Storytelling marketing can have a significant impact on your marketing mix. It is as old as antiquity. Cave dwellers did it. So did the ancient Greeks and Romans. It's what the best speechwriters do. So do savvy politicians to connect with their audiences. It is...

The Insider Guide to Tracking Studies for Marketing Research

The Insider Guide to Tracking Studies for Marketing Research

When you are conducting tracking studies as part of your business marketing research, it is important in this digital age to stay focused on the role of data. Digital marketing allows brands to grow at exponential rates, if they use the right strategy. But how do you...

How to Benefit from Professionally Run Product Focus Groups

How to Benefit from Professionally Run Product Focus Groups

When done correctly, there are few better indicators for accurate market analysis than professionally run product focus groups.  In a way, professionally run product focus groups are like small sample surveys. They test the reactions of your potential target customer...

4 Ways You Can Improve Customer Retention Through Market Research

4 Ways You Can Improve Customer Retention Through Market Research

Acquiring and retaining customers are prerequisites for business success. However, you need to understand that it costs more to establish links with new clients than what you incur when you focus on retaining existing ones. Customer retention will make your enterprise...

Empower Your Customers with Corporate Focus Group Experts

Empower Your Customers with Corporate Focus Group Experts

How well do you know your customers? Using the right corporate focus group experts can make all the difference. There is no need to spend a lot of time and money developing these methodologies yourself when New Perspectives has taken the lead on focus group...

Why Leveraging Gamification In Your Marketing Strategy Works

Why Leveraging Gamification In Your Marketing Strategy Works

Marketers know that their main goal is to attract new prospects to their business with the hopes of making a sale. While there are lots of different approaches to effective marketing, a strategy that's growing in popularity is known as gamification. Learn more about...

5 Common Marketing Research Mistakes and How to Avoid Them

5 Common Marketing Research Mistakes and How to Avoid Them

Businesses rely on good marketing research. So how do you avoid the most common marketing research mistakes? Long gone are the days when you could expect a new idea to take off solely on its merits. Today, you must to conduct market research to get a clear...