4 Ways You Can Improve Customer Retention Through Market Research

Acquiring and retaining customers are prerequisites for business success. However, you need to understand that it costs more to establish links with new clients than what you incur when you focus on retaining existing ones. Customer retention will make your enterprise...

Empower Your Customers with Corporate Focus Group Experts

How well do you know your customers? Using the right corporate focus group experts can make all the difference. There is no need to spend a lot of time and money developing these methodologies yourself when New Perspectives has taken the lead on focus group...

Why Leveraging Gamification In Your Marketing Strategy Works

Marketers know that their main goal is to attract new prospects to their business with the hopes of making a sale. While there are lots of different approaches to effective marketing, a strategy that's growing in popularity is known as gamification. Learn more about...

5 Common Marketing Research Mistakes and How to Avoid Them

Businesses rely on good marketing research. So how do you avoid the most common marketing research mistakes? Long gone are the days when you could expect a new idea to take off solely on its merits. Today, you must to conduct market research to get a clear...

Are You Losing Money By Not Conducting Market Research Surveys?

Do you employ market research surveys in your marketing mix? Understanding the mindset of customers has long been one of the biggest mysteries for businesses that offer products or services. Before the internet age, this was a near impossible task that usually went on...