3 Insights from Customer Journey Research

3 Insights from Customer Journey Research

Customer journey research can inform your mission-critical decison making process. The customer journey is made up of experiences that a customer goes through when interacting with a company or brand. The assumption is that the more quality experiences a customer has,...

What is Mobile Ethnography?

What is Mobile Ethnography?

Does your busines use mobile ethnography? Watching the way people behave, what they like, and what they find to be important is some of the best data you can get. The word ethnography officially means "the study and systematic recording of human cultures," according...