There has been a massive shift in the focus of healthcare providers and others in the healthcare industry in recent years. The previous paradigm was product-focused, but the deliberate shift in recent years has brought a more holistic, patient-centric approach....

Customer journey research can inform your mission-critical decison making process. The customer journey is made up of experiences that a customer goes through when interacting with a company or brand. The assumption is that the more quality experiences a customer has,...

Projective techniques in marketing are ways of using a person’s freely given descriptions of pictures, words, or other stimuli as a means to assess his or her personal style and motives. There are several motivational factors traditionally measured with projective...

Does your busines use mobile ethnography? Watching the way people behave, what they like, and what they find to be important is some of the best data you can get. The word ethnography officially means "the study and systematic recording of human cultures," according...

Did you know that market research eye tracking impacts business growth? Traditional market research takes into account millions of data-points and creates a statistical analysis that must be interpreted. Creating new marketing strategies based on this research has...

Did you know that market research helps build community? One person and one person alone doesn't build a successful brand. It takes a team, and part of that team are your loyal customers. You may think you know your target audience, but how much do you know about the...

Storytelling marketing can have a significant impact on your marketing mix. It is as old as antiquity. Cave dwellers did it. So did the ancient Greeks and Romans. It's what the best speechwriters do. So do savvy politicians to connect with their audiences. It is...

When you are conducting tracking studies as part of your business marketing research, it is important in this digital age to stay focused on the role of data. Digital marketing allows brands to grow at exponential rates, if they use the right strategy. But how do you...

When done correctly, there are few better indicators for accurate market analysis than professionally run product focus groups.  In a way, professionally run product focus groups are like small sample surveys. They test the reactions of your potential target customer...

What happens when your market segmentation algorithm goes wrong? What can you do to remedy the situation? Market segmentation is a good thing if done right. It helps companies narrow promotional messages to achieve the greatest impact on target demographics. It allows...