Are You Losing Money By Not Conducting Market Research Surveys?

Do you employ market research surveys in your marketing mix? Understanding the mindset of customers has long been one of the biggest mysteries for businesses that offer products or services. Before the internet age, this was a near impossible task that usually went on...

How Starbucks Used Market Research Focus Groups for Loyalty Cards

Did you know that Starbucks used marketing research focus groups when rolling out their loyalty cards? Starbucks didn't know that they could charge their customers twenty-five dollars to carry a loyalty card for their coffee shops until they conducted a focus group....

Product Marketing and Research Using Focus Groups

When many companies have an idea for a new product, they need to know how the product will be received by the market they hope to attract. Does it fulfill a need? Will people be interested in it? Will people be willing to purchase it? To determine if time and money...

Benefits of Using Focus Groups in Product Development

Are you usingĀ using focus groups in product development? Developing new products is a challenging and risky endeavor. No matter how good your project seems in theory, it's never easy to predict how actual customers will react to the finished product. One of the best...