The original Google Glasses project held the promise of significant improvements in the field of marketing research and consumer insights.  Although Google have halted their production of Google Glass, the tech world is a-buzz with news of a possible 2.0 product. Recently found on the list of anonymized devices that the FCC must screen for safety was the A4R-GG1, a Google produced device that some in tech believed to be Google Glass 2.0. The news is not official, but technological specifications stated on the list suggest the device is neither smart phone or tablet and is for mobile use.

Google Glass Improves Consumer Insights

GG1 has valuable implications for marketers looking to increase a data armory that has already grown steadily over the last decade, partly due to new technological innovations. How will Google engineers silence critics of Google Glass’s less-loved features? It is yet to be known, but mobile platforms such as this could benefit marketing research in a couple of basic but powerful ways.

Better B2C and Third-party Marketing

Smartphones and tablets have helped increase marketing success of many commonly used third-party applications. Companies like Groupon use these same applications, allowing users to access deals through mobile devices in their local areas. Similar apps developed for GG1 could be used this way, giving marketers more accurate customer insights into better marketing strategies. For instance, the use of bar scanning apps can outline market trends across the nation.

Creating Networks for Business Insights

GG1’s developers should maximize features that allow more connectivity and sharing of aggregate data useful for B2C and B2B marketing. As of 2015, the perks of social media are myriad. Among them, businesses have found increased traffic, heightened exposure, and brand loyalty. No matter the company, this is an area that GG1 should not overlook if indeed coming to the market. Recent statistics indicate that 71% of internet users are on social media sites such as Facebook. Applications for relaying consumer data through social media could make advertising more effective.

If there is indeed, a Google Glass resurrection, marketing research will follow suit, investigating new ways to gain more client specific information. New additions to mobile devices are great due to real-time data generation that put the needs of the consumer first, helping companies develop better consumer insights and more effective products for the people that need them. For questions about assistance with your marketing research and consulting needs, do not hesitate to contact New Perspectives today.