New Market Research Consultant Technology Allows Interpretations of Eye Movements
If you have not upped the budget for your market research consultant, you had better do so soon before you get left behind by more progressive competitors! A recent news article states that wearable electronics and technology market will “…grow at a CAGR of 24.56% from 2014 to 2020….” These technologies include new eye-sensors and […]
Implement These Focus Group Tips To Ensure Better Market Research
The market research professionals at New Perspectives know focus groups should be an integral part of your company. Effective market research leads to an increase in your business’s quantifiable success. A recent article states that market research “…spending as little as 6 hours per week, 66%+ of marketers see lead generation benefits with social media.” […]
Advances in Marketing Research Makes Marketing Research Consultants More Effective
The importance of marketing research increases as our society becomes more and more digital. A recent Forbes article states that marketing research is now more affordable to a wider variety of companies. In the past, mass marketing research was expensive. Thus, only large conglomerates could afford to conduct consumer research. However, with the recent advent […]
Make Your Medical Practice More Efficient With Market Research Consultants
Medical research is important because it helps innovate biomedical technology, as well as advance medical methodologies. In fact, just recently a psychological study was conducted by market research consultants using an eye-tracking device similar to Google Glass. The study aimed to see how people behaved when they knew they were being observes versus not knowing […]
Buyer Personas, An Effective Tool for Data-Driven Marketing
Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key business objectives. Data-driven marketing from the marketing research professionals at New Perspectives is an integral part of […]
The Benefits of Market Research Surveys, Discerning The Truth
New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar products offered by their competitors. That is why they work for their companies, […]
Wearable Technology, A Promising Tool for Better Business Insights
Wearable technologies have been growing in popularity for users who are interested in tracking their health, new products and designs are creating an entirely new market that is focused on business. While wearable technology has been used in the healthcare and military sectors for quite some time, point of view wearables are quickly gaining attention […]
To Radio Or To Drop Down, Marketing Experiments Answer The Question
Marketing experiments are performed in order to see how marketing tools and marketing research surveys are perceived by the user. A recent series of marketing experiments examined form elements and how they effected surveys. A particularly interesting study was of radio buttons versus drop down menus. Understanding the study results can help craft more successful […]
Appreciating Consumer Insights In Business Negotiation
Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn to the marketing research experts at New Perspectives. We can help you compile […]