Qualities to Expect From The Best Marketing Research Firms
Hiring the best marketing research firms can prove to be one of the most invaluable investments you make as a business owner. You can gain new insights regarding what your target demographic needs or wants from your company and fine-tune your marketing strategy based on your findings. However, if you hire the wrong marketing research […]
9 Things a Market Research Consultant Can Do for Your Business Success
The most successful businesses all have at least one thing in common: they know their customers like the back of their hand. This is an essential pillar for building a sound, long-lasting foundation for your business to grow on. Just look at how people from all around the world line up hours in advance to […]
8 Reasons to Use a Virtual Focus Group Instead of Traditional Methods
What allows marketers to look into the minds and hearts of their target audience to know what will intrigue them into clicking, encourage them to buy, or even move them to become an active member of your online community? The business world’s answer to this challenge for decades has been one resounding solution: focus groups. […]
How System 1 Methodologies Impact Buying Decisions
For your marketing efforts to be effective, it helps to understand the forces that drive consumer behavior. People make buying decisions for a variety of reasons, from solving urgent problems to gratifying spur-of-the-moment whims. Marketers have identified several distinct categories for such decisions, including System 1 methodologies and System 2 decision-making processes. We’ll be exploring […]
Without Mobile Research, You Overlook Crucial Demographics
If your marketing research was only reaching half of your potential demographic, chances are you would dump your marketing research firm. Unfortunately, that is likely happening right now with your market research. Most companies rely almost entirely on traditional internet-based research systems and fail to integrate the growing importance of mobile research. You always want […]
Fortune 500 Market Research Companies Vs. Big Data
Though, “Big Data,” has many business professionals buzzing about the possibility of gaining key strategic insights from large datasets, customized market research still has many key advantages. Fortune 500 market research companies provide business insights that can both supersede and compliment big data. Specialized marketing research and focus groups give business owners and chief officers […]
Best Focus Groups NYC Employ Qualitative Research Methods
The best focus groups NYC employ a marketing technique called “qualitative” research, in which participants are asked for their unique perceptions. They provide their thoughts, feelings, and detailed explanations of how they reached their conclusions regarding a particular product or topic. Quantitative research tools, on the other hand, solicit concise pieces of information, often through […]
How to Get Results From Creative Brainstorming Techniques
Have you ever had a brainstorming session that just didn’t go anywhere? Maybe no one felt comfortable speaking up; maybe the wrong people did. Maybe it devolved into an argument, with one or two people holding firm to a single idea and everyone else trying to talk them out of it. Whatever the specific creative […]
How Ethnographic Marketing Research Can Provide Business Insights
It has been said that to know someone, you need to walk a mile in their shoes. In marketing research, walking a mile in the consumers shoes is the equivalent of employing quality and insightful ethnography. Ethnographic marketing research is a study of how people live their lives by observing them in their environment (as […]