Successful businesses turn to New Perspectives to connect them with their customers. New Perspectives listens to stated and unstated implications, we uncover the emotional and rational needs driving a purchase. This enables product and service offerings that can be modified and updated to ensure customer retention and increase the customers’ lifetime value. New Perspectives digs deep for underlying purchase drivers which are critical for success.
Marketing Research Consulting Success
Understanding customers needs/wishes or ‘hot buttons’ minimizes risks. New Perspectives customizes research design, data collection, reporting, statistical analysis, and consulting services to fit your individual needs and objectives.
Get quality marketing research consulting services from New Perspectives including; Creative Quantitative & Qualitative Marketing Research Designs, In Person Focus Groups (Consumers, B2B, Professionals), On-line or Telephone Marketing Research, Focus Groups Marketing Research, Shop-Alongs, Ethnography, Telephone Interviews (Omnibus and Custom Interviews) and State-of-the-art Online Marketing Research Surveys.
The New Perspectives Marketing Research Team
Mary Sayer
Mary has over 25 years of marketing research experience in many industries including consumer packaged goods, apparel, education, publishing, food service (QSR and sports beverages) and hard goods or durables. Prior to establishing New Perspectives, Mary worked as a Market Research Manager/Director on the client side for International Playtex, Richardson-Vicks/Proctor & Gamble and Black & Decker. This uniquely allows Mary to bridge the needs of all team members during the research process.
Margaret Rodgers
Margaret has 20 years of facilitation and marketing research expertise in financial products and services, food service (QSR and beverages), education, employee satisfaction as well as consumer packaged goods, publishing and durables research. Margaret began her career at General Electric in finance and HR. During her corporate career, she pioneered job sharing which gave her the unique ability to understand and successfully manage team dynamics.
Sally Cabrera
Our high quality field department run by Sally Cabrera with over 20 years of field management ensures representative, accurate samples of participants and high satisfaction for clients in the backroom.
Together this team has remarkable marketing research breadth and depth. Understanding customers needs/wishes or ‘hot buttons’ minimizes risks.
Contact New Perspectives for your next marketing research project and get quality marketing research consulting to ensure you have the knowledge for success.
"Mary [Sayer] is, hands down, my first choice for a moderator/planner for qualitative consumer research. Mary is a consumate professional and a pleasure to work with. She's able to capture and achieve the brand's research objectives and brings an element of creativity to the table that many moderators lack. She's able to delve into consumers' innermost thoughts and feelings to mine critical "nuggets" to help refine new product and creative development processes. Additionally, Mary's people skills and empathy make her excellent at managing the focus group members and the expectations and demands of the marketing/agency folks in the in back room. She's flexible and knowledgeable. We always felt that focus groups with Mary at the helm proved valuable, directionable, and actionable. I would highly recommend her."
