“No firm is more passionate about meeting our research needs than New Perspectives. As market research director for SSG I’ve experienced a highly productive business partnership with the firm. The principals are exceedingly responsive, whether I call them up to explore research methodologies or to provide a quick turnaround on a RFP, Mary and Margie are accessible and welcoming. I count on New Perspectives to deliver the research we need; but more importantly, I have come to rely on them for the analyses and insights they bring to our organization. Without a doubt, New Perspectives is our most-trusted research vendor.“

Cheryl Wells, Market Research Director, McGraw-Hill

Marketing Research Customers

The New Perspectives marketing research lead project managers, Mary & Margie, have over 50 years of experience between them. Together, they have personally facilitated more than 4000 focus groups/IDI’s for many top fortune 500 companies. The New Perspectives team promotes insightful, engaging discussions to uncover your consumer’s story and fully understand purchase drivers. Actionable customer insight is the key to improving product development, customer satisfaction and retention, which increases ROI for your next project.

Experience Impacts ROI

“New Perspectives did an ABSOLUTELY INCREDIBLE job with the groups yesterday. Anticipating the back room builds before we were even able to articulate them. Extremely, extremely well done. Several of my colleagues remarked at how amazing you truly were. You have a new expanded fan club.”

Sr. Associate Director Product Research, Consumer Packaged Goods

Consumer Packaged Goods

“We have engaged the New Perspectives team on several projects that have required an ambitious research schedule with tight turnarounds on quality top line reports to inform development. This team has delivered every time! They are experts on out-of-the-box methodologies that have met our research needs and budget. Throughout the process, the New Perspectives groups was easy to work with, listened to our concerns and needs, and delivered phenomenal results that helped us develop a phenomenal product. I rate my experiences with New Perspectives as one of if not the best!”

Director Product Management, Educational Publishing Company

Below is a a sample list of our marketing research clientele.   We are proud to provide the insights and decision making knowledge that our cients rely upon.  Contact New Perspectives marketing research today to become a part of our growing family.

Consumer Packaged Goods Clients


Education and Publishing Clients

mc graw hill
holt mcdougal

Durables and Hardware Clients


Pharmaceutical and Healthcare Clients

Church Dwight
Johnson Johnson


american girl

Contact New Perspectives Marketing Research

New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.