Marketing Research Consulting Services

New Perspectives marketing research consulting services and marketing research experience provide a proven track record of relevant and accurate insights for both our marketing research consulting customers and their brands. Our quantitative and qualitative marketing research reports customize implications to your issues and provide meaningful action plans. Deciphering information and empowering your business with research answers helps you understand your end-user’s attitudes, desires and needs.

Specialty Samples/Experience

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Educators

New Perspectives has worked with Educators and school administrators. We understand the many issues facing educators today and design methodologies and screening processes to ensure you have the information you need from the right target audience.

Healthcare

Using a variety of methodologies from IDI’s to bulletin boards/blogs and web enabled discussions we have success interviewing many different Surgical Specialties, Primary Care Physicians as well as Non-Clinical Stakeholders.

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Teenagers

New Perspectives has substantial experience interviewing teens, tweens and children. We make the environment and process comfortable and provide unique methodologies to assist with getting to the core of their feelings/attitudes.

“I’ve had the pleasure to work with New Perspectives on numerous qualitative projects during separate stints at two different Fortune 100 companies. Mary Sayer and Margie Rodgers are the first individuals that I call when I need to conduct a qualitative study because I truly believe they’re the best. Both moderators are extremely effective in terms of designing research that addresses the strategic business questions at hand, as well as helping to manage the ‘backroom politics’ that often accompany a project .” Candace McCain, Marketing Research Manager, Major Food/Beverage Company

Qualitative Quantitative Marketing

Better understand your end-user’s attitudes, needs and desires.

New Perspectives can provide you with the quality, experience and attention to detail that are the hallmarks of effective marketing research consulting. Learn the real thoughts and feelings of potential customers for your products or services through the use of projective and other creative techniques. We specialize in marketing research facilitation, virtual and traditional focus groups, moderation, market surveys. Our professional analysis is always insightful and well organized. We complete the picture to ensure customer retention and increase customers’ lifetime value.

Facilitation

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Focus Groups

Moderation

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Market Surveys

Prioritization

Mobile Research

Research Games

Shop-Alongs

Ethnography

Online Surveys

Usage/Attitude

Tracking Studies

New Perspectives specializes in state-of-the-art Online Marketing Research Surveys featuring; Concept Screen, Design Prioritization, Usage/Attitude, Need/Gap, Satisfaction, Tracking Studies, Sensory and Product Development. Get quality marketing research consulting services from New Perspectives including; Mobile Research, Bullitin Boards, MROC, Research Games, Biometric, Creative Quantitative & Qualitative Marketing Research Designs, In-Person Focus Groups (Consumers, B2B, Professionals), Online or Telephone Marketing Research Focus Groups, Brainstorming Sessions, Shop-Alongs, Ethnography, Usability Tests, Telephone Interviews featuring both Omnibus (from a wide variety of subjects) and Custom Interviews.

Qualitative Quantitative Marketing

Understanding customers needs and wishes or ‘hot buttons’ minimizes risk. New Perspectives customizes research design, data collection, reporting, statistical analysis, and consulting services to fit your individual needs and objectives. We venture beyond just gathering and reporting data by providing detailed analysis with relevant insights and actionable recommendations. Together, the experts at New Perspectives have remarkable marketing research breadth and depth to make your product launch or marketing campaign a success. View our marketing research consulting customers.

Contact New Perspectives Marketing Research

New Perspectives is the first choice for quantitative and qualitative research consulting to ensure you have the actionable decision making knowledge to succeed.