Marketing Research Consulting Services

marketing research servicesNew Perspectives marketing research consulting services and marketing research experience provide a proven track record of relevant and accurate insights for both companies and their brands. Our quantitative and qualitative marketing research reports customize implications to your issues and provide meaningful action plans. Deciphering information and empowering businesses our research results allow you to better understand your end-user’s attitudes, desires and needs.

We provide the information stream to aid with key tactile and strategic business decisions. New Perspectives digs deep to understand stated and unstated customer needs and hot buttons.

Connecting You To Success

New Perspectives has substantial experience with specialty target audiences including educators, healthcare (doctors and nurses), and teenagers in addition to broader FHH and MHH (male heads of households and female heads of households). Our facilitators have similar styles and techniques so that simultaneous focus groups can be conducted to maximize efficiencies in the process.

market research, teachers, healthcare, teens

Marketing Research Consulting Services

New Perspectives can provide you with the quality, experience and attention to detail that are the hallmarks of effective marketing research consulting. Learn the real thoughts and feelings of potential customers for your products or services via the use of projective and other creative techniques. We specialize in marketing research facilitation, virtual and traditional focus groups, moderation, market surveys. Our professional analysis is always insightful and well organized. We complete the picture to ensure customer retention and increase customers’ lifetime value.

in-person focus groups, virtual focus groups

Get quality marketing research consulting services from New Perspectives including; Mobile Research, Bullitin Boards, MROC, Research Games, Biometric, Creative Quantitative & Qualitative Marketing Research Designs, In-Person Focus Groups (Consumers, B2B, Professionals), Online or Telephone Marketing Research Focus Groups, Brainstorming Sessions, Shop-Alongs, Ethnography, Usability Tests, Telephone Interviews featuring both Omnibus (from a wide variety of subjects) and Custom Interviews.

“I’ve had the pleasure to work with New Perspectives on numerous qualitative projects during separate stints at two different Fortune 100 companies. Mary Sayer and Margie Rodgers are the first individuals that I call when I need to conduct a qualitative study because I truly believe they’re the best. Both moderators are extremely effective in terms of designing research that addresses the strategic business questions at hand, as well as helping to manage the ‘backroom politics’ that often accompany a project .” Candace McCain, Marketing Research Manager, Gatorade Consumer Insights & Strategy

New Perspectives specializes in state-of-the-art Online Marketing Research Surveys featuring; Concept Screen, Design Prioritization, Usage/Attitude, Need/Gap, Satisfaction, Tracking Studies, Sensory and Product Development.

Minimizing Strategic Decision Making Risk

Understanding customers needs and wishes or ‘hot buttons’ minimizes risk. New Perspectives customizes research design, data collection, reporting, statistical analysis, and consulting services to fit your individual needs and objectives. We venture beyond just gathering and reporting data by providing detailed analysis with relevant insights and actionable recommendations. Together, the experts at New Perspectives have remarkable marketing research breadth and depth to make your product launch or marketing campaign a success.

minimizing strategic decision making risks

Contact New Perspectives for your next marketing research project and get quantitative and qualitative research consulting to ensure you have the actionable decision making knowledge to succeed.