The Market Survey Decision Tree and Strategic Decision Making
When knowledgeable business professionals and seasoned executives need to make decisions that will directly affect the course of the company, they need all the information that can help them. Often, they will rely on marketing research consultants to gather and process the relevant decision-making criteria. A combination of professionally designed market surveys, focus groups, and […]
Gaming + Science = Collaborative Research Through Gamification
Collaborative research through gaming or gamification is currently undergoing a resurgence in both science and business. Many companies that gamify their training and marketing research get great results from the improved engagement of employees, clients and other business partners. Some companies reach beyond training with their “gaming” theories and are seeking collaboration with the community […]
Focus Groups Help Health Care Marketers Understand Audiences
Focus groups are invaluable in helping health care marketers understand their audiences, and in determining health care outcomes. For example, the 2005 scientific study titled, Focus Group Research: using group dynamics to explore perceptions, experiences and understandings written by J.Kitzinger and published by Open University Press, describes some group contributions as: 1) “the improvement of […]
Business Insights About The Audience Revolution
One of the premier ways to connect with your customers is via blogging. All things considered, the calculus of effective business insights, the techniques that are required to be successful as an online marketer, are vastly different from the old days of direct mail marketing. In those days, advertising your business was about getting the […]
Be Market Oriented With Accurate Consumer Insights
When it comes to consumer insights and marketing plans, often businesses market-focused approach to their marketing strategies involves executive judgement. Whether forecasting sales, planning new marketing strategies or product releases, executive judgement is often used because it is the most straightforward form of decision-making. Executive judgement is what it sounds like, an executive makes a […]
5 Advantages of Virtual Focus Groups for Decision Making
Focus groups have been used by market research professionals for years in order to collect data and opinions about particular topics, services or products. The gathered information was then analyzed to determine actionable intelligence that can be used to aid in the decision-making process. As consumers increasingly move online, the need has arisen for new […]
Research Games, The New Frontier of Marketing Research
Gamification and the use of research games is an exciting new set of tools that are creating enormous benefits in the field of market research. According to Academia EDU, gamification employs more effective market research methods because it “…[draws] true and deepest emotions of… [your] customers. Along with their desires for competitiveness, self-expression, closure, achievement […]
Market Research Consultant and Quality-based Direct Marketing
Exploring new marketing research methods will significantly increase your business’s customer base and longterm success. Research by UC Berkley reveals the importance of theoretical modeling in marketing. Theoretical modeling requires you to start with a hypothesis, e.g.: increasing salesman efficiency and effort requires changing their salary system such that it is solely commission-based. Assumptions are […]
Roots of Collaborative Research, From Academia to Business
The phrase, collaborative research, commonly brings to mind an academic project. However, the concept has evolved beyond the campus, appearing in the community and business world. The Cloud is here. Organizations large and small can partner with others whose skills – and data – they were unable to access previously. There are whole new worlds […]