One of the premier ways to connect with your customers is via blogging. All things considered, the calculus of effective business insights, the techniques that are required to be successful as an online marketer, are vastly different from the old days of direct mail marketing. In those days, advertising your business was about getting the message out to as many people as possible. On the contrary, inbound marketing is about providing value to current and potential customers through splendid content. As a matter of fact, your audience is your most precious resource.
Your goal is to provide them with actionable content, even if that content takes a copious amount of time or resources to create. A recent book “Audience Revolution”, a book about putting your audience first, remarks:
Audience First as a philosophy is about putting the needs of your audience above all else, and seeking to be of service to them as much as is possible. As you read these words, you’re probably doing two things, maybe even simultaneously: Nodding in agreement, because the Audience First idea resonates on a deep level with our instinctive values and the Golden Rule: to treat others as we wish to be treated. Raising an eyebrow at the feasibility of such an altruistic idea. This is understandable; after all, how can you make a profit if you’re giving away the farm?
The point of the audience revolution is that your audience is a tremendously valuable resource. Improving your brand and creating great content might seem like a waste of time, but it is an amazing investment, and it is one that pays off in the end. The days of light content regarding SEO are over. All B2C communication is about quality, as opposed to creating content that is made for search engines.
Of course, learning about your audience sometimes takes more than instinct, a granular and detail-oriented approach being necessary to achieve success. Our company can help you understand your audience better via online surveys. We can analyze the information and give you key insights you might have missed. Additionally, we can use focus groups to gather imperative qualitative research about your audience, research that will help you connect with them like never before.
Contact New Perspective if you would like to learn more about how marketing research can provide you with actionable business insights.