The Insider Guide to Tracking Studies for Marketing Research
When you are conducting tracking studies as part of your business marketing research, it is important in this digital age to stay focused on the role of data. Digital marketing allows brands to grow at exponential rates, if they use the right strategy. But how do you discern what the right initiatives are for your […]
How to Benefit from Professionally Run Product Focus Groups
When done correctly, there are few better indicators for accurate market analysis than professionally run product focus groups. In a way, professionally run product focus groups are like small sample surveys. They test the reactions of your potential target customer base on a wide range of reactions and opinions. Business educator, Dr. Gigi DeVault defines […]
When Market Segmentation Algorithms and Qualitative Research Go Wrong
What happens when your market segmentation algorithm goes wrong? What can you do to remedy the situation? Market segmentation is a good thing if done right. It helps companies narrow promotional messages to achieve the greatest impact on target demographics. It allows for the formation of optimal focus groups, which in turn can yield penetrating […]
4 Ways You Can Improve Customer Retention Through Market Research
Acquiring and retaining customers are prerequisites for business success. However, you need to understand that it costs more to establish links with new clients than what you incur when you focus on retaining existing ones. Customer retention will make your enterprise more profitable and prioritizing this concept is a wise decision if you are pursuing […]
Empower Your Customers with Corporate Focus Group Experts
How well do you know your customers? Using the right corporate focus group experts can make all the difference. There is no need to spend a lot of time and money developing these methodologies yourself when New Perspectives has taken the lead on focus group development for over 30 years. Aside from our longevity, though, […]
Why Leveraging Gamification In Your Marketing Strategy Works
Marketers know that their main goal is to attract new prospects to their business with the hopes of making a sale. While there are lots of different approaches to effective marketing, a strategy that’s growing in popularity is known as gamification. Learn more about what marketing gamification is and how you can use it to […]
5 Common Marketing Research Mistakes and How to Avoid Them
Businesses rely on good marketing research. So how do you avoid the most common marketing research mistakes? Long gone are the days when you could expect a new idea to take off solely on its merits. Today, you must to conduct market research to get a clear understanding of your customers as well as industry […]
5 Biggest Blunders to Avoid When Hiring a Market Research Consultant
An effective market research consultant is essential to any business when it comes to growth and development. Consultants research and analyze the market to help enterprises target audiences, and to promote and sell their products. They also research which products a company sells, how and when to promote them. This involves knowledge of the niche […]
6 Ways to Gain Consumer Insights and Make the Best of What You Learn
Having a clear understanding of your customers will help you increase sales and achieve a better growth rate. By understanding who your customers are and what they want, you can provide them with a better experience and keep them coming back. Learn how to gain consumer insights for your business and how to leverage the […]