How well do you know your customers? Using the right corporate focus group experts can make all the difference. There is no need to spend a lot of time and money developing these methodologies yourself when New Perspectives has taken the lead on focus group development for over 30 years. Aside from our longevity, though, why else would you choose us? The answer is simple: We have established ourselves as corporate focus group experts with businesses of all types and sizes, including Fortune 500 and Fortune 100 companies.
Identifying a target demographic is relatively easy. But within that target demographic, there is a multitude of different belief structures, goals, dreams and desires. Your company has questions that only your target customer demographic can answer, but those answers will not always give you a clear understanding of what your customer is looking for in the products and services they choose. The only way to truly get clear answers is by developing customized methodologies to gain insight into what drives your customers’ decision-making.
The Rapid Change of Consumer Behavior
In the age of technology where even the most mundane tasks are being simplified for consumers, it is vital for your business to stay on top of changing trends and consumer preferences. Sending the occasional survey to customers may be somewhat helpful, but often yields questionable or incomplete data, and only if you are lucky enough to have a decent percentage of your customers or clients take the time to fill them out. On the other hand, a focus group has the proven ability to gain truly detailed information because consumers are now, more than ever, focused on genuinely having their voices heard when it comes to the type of products and services they want to have at their disposal. Utilizing corporate focus group experts ton continually monitor rapidly changing consumer preferences will help you establish your business as a true leader in customer satisfaction.
Consumer Behavior is Complex
Your business has been wildly successful with a specific strategy in the past, but a sudden drop-off in sales has your team scratching their heads to figure out what has changed. The standard surveys you received from your customers aren’t helping your team to pinpoint what has changed. In essence, doing things the way you have always done them is not working. That is because human decision-making is far more complicated than what can often be determined from standard surveys.
That is when you realize it is time to dive deep into the consumer psyche. Hiring professional corporate focus group experts from New Perspectives to evaluate your survey methodology is only one of the many ways that we can provide clarity. It is no longer just a matter of asking whether or not they are satisfied. To truly understand your customer and customize your products and services, you need to know why they are or are not satisfied. The reality is: Sometimes, even the consumers themselves do not understand why they make a particular choice. It takes a seasoned expert to get down to the root of the matter, decipher the thoughts and feeling of your customers and bring clarity to the complexity of their answers.
Hire the Corporate Focus Group Experts
Here at New Perspectives, we have the comprehensive knowledge and mastery to handle any quantitative or qualitative project for any business. We strive to stay on top of new techniques for developing our market research consulting services across all demographics. Contact New Perspectives today to discuss your ideas and goals with one of our experienced and knowledgeable corporate focus group experts. We will devise the perfect plan to go above and beyond your expectations.