New Perspectives Marketing Research

Successful businesses turn to New Perspectives for marketing research consulting services that connects them with their customers. New Perspectives listens to stated and unstated implications, we uncover the emotional and rational needs driving a purchase. This enables product and service offerings that can be modified and updated to ensure customer retention and increase the customers’ lifetime value. New Perspectives distinguishes itself from the competition by delving deep for underlying motives and delivers decision making data to our marketing research customers.

Focus Group Professional Chair Layout

Get actionable intelligence and marketing insights.


Experienced & Proven

New Perspectives has a proven track record of implementing research studies to address the full range of marketing issues from new concept/product development/innovation to packaging and advertising to website usability and assessing the effectiveness of various online and in-store marketing efforts. We have been helping companies be more successful for 30 years.

Passionate about Results

Passion makes New Perspective different. Our passion is why Fortune 500 companies have been turning to New Perspectives since 1987 to ensure their teams have the information necessary to make profitable decisions. We are passionate about helping clients uncover and understand their customers’ story, so they make the best decisions possible.

Customized Methodologies

New Perspectives is a small boutique firm that tailors the methodologies to meet your needs. Get answers to your key marketing/consumer questions to minimize risk and maximize ROI. Drawing from a variety of proven research tools; traditional and web enabled focus groups, IDI’s, ethnographies, mobile research, bulletin boards/photo journals, shop-alongs.

Get quality market research consulting services from New Perspectives including; Mobile Research, Bulletin Boards, MROC, Research Games, Biometric, Creative Quantitative & Qualitative Marketing Research Designs, In-Person Focus Groups (Consumers, B2B, Professionals), Online or Telephone Marketing Research Focus Groups, Brainstorming Sessions, Shop-Alongs, Ethnography, Usability Tests, Telephone Interviews featuring both Omnibus (from a wide variety of subjects) and Custom Interviews. New Perspectives customizes research design, data collection, reporting, statistical analysis, and consulting services to fit your individual needs.

“Mary is, hands down, my first choice for a moderator/planner for qualitative consumer research. Mary is a consummate professional and a pleasure to work with. She’s able to capture and achieve the brand’s research objectives and brings an element of creativity to the table that many moderators lack. She’s able to delve into consumers’ innermost thoughts and feelings to mine critical “nuggets” to help refine new product and creative development processes. Additionally, Mary’s people skills and empathy make her excellent at managing the focus group members and the expectations and demands of the marketing/agency folks in the in back room. She’s flexible and knowledgeable. We always felt that focus groups with Mary at the helm proved valuable, directional, and actionable. I would highly recommend her.” Rebecca Roll, Marketing Manager, Consumer Packaged Goods Co.

Certified Women Owned Business

WBENC Certified

New Perspectives is proud to be honored by being certified by the Women’s Business Enterprise National Council. The WBENC is the largest certifier of women-owned businesses in the U.S. The WBENC’s national standard of certification is designed to confirm the company is at least 51% owned, operated and controlled by a woman or women. The marketing research professionals at New Perspectives are proud to support the mission of the Women’s Business Enterprise National Council as a leading advocate for women business owners and entrepreneurs.

Qualitative Quantitative Marketing

Thank you to New Perspectives for once again for being a true strategic partner on this project, ensuring that each interview was conducted with excellence and providing deep, insightful and powerful learnings for the team. Tina K., Church & Dwight

The New Perspectives Team

Mary Sayer

Mary Sayer

President Strategic Insights

Mary has over 25 years of marketing research experience in many industries including consumer packaged goods, apparel, education, publishing, food service (QSR and sports beverages), pharmaceutical and hard goods or durables. Prior to establishing New Perspectives, Mary worked as a Market Research Manager/Director on the client side for International Playtex, Richardson-Vicks/Proctor & Gamble and Black & Decker. This uniquely allows Mary to bridge the needs of all team members during the research process.

Margaret Rodgers

Margaret Rodgers

Vice President Strategic Insights

Margaret has 20 years of facilitation and marketing research expertise in financial products and services, food service (QSR and beverages), education, employee satisfaction as well as consumer packaged goods, publishing and durables research. Margaret began her career at General Electric in finance and HR. During her corporate career, she pioneered job sharing which gave her the unique ability to understand and successfully manage team dynamics.

Sally Cabrera

Sally Cabrera

Field Supervisor

Our high quality field department is run by Sally Cabrera. With 25+ years of experience in the field, Sally develops effective screening questionnaires, sets up and monitors field services’ recruitment of focus groups, in-depth interviews (either in facility / in-home / on-site.) shop-alongs, etc. and coordinates in facility needs for the successful outcome of your project. Sally ensures representative, accurate samples of participants and high satisfaction for clients in the backroom.

Thomas Sayer

Thomas Sayer

Insights/Research Manager

Thomas has been working at New Perspectives for over 5 years. He brings the millennials perspective to each project. He manages projects from discussion guide development to programming bulletin boards and analyzing the data. He facilitates interviews with a variety of specialty markets from surgeons to teens. He has also been responsible for growing the business into other areas.

Contact New Perspectives Marketing Research

New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.