Fortune 500 Market Research Companies Vs. Big Data
Though, "Big Data," has many business professionals buzzing about the possibility of gaining key strategic insights from large datasets, customized market research still has many key advantages. Fortune 500 market research companies provide business insights that can...
Best Focus Groups NYC Employ Qualitative Research Methods
The best focus groups NYC employ a marketing technique called "qualitative" research, in which participants are asked for their unique perceptions. They provide their thoughts, feelings, and detailed explanations of how they reached their conclusions regarding a...
How to Get Results From Creative Brainstorming Techniques
Have you ever had a brainstorming session that just didn't go anywhere? Maybe no one felt comfortable speaking up; maybe the wrong people did. Maybe it devolved into an argument, with one or two people holding firm to a single idea and everyone else trying to talk...
How Ethnographic Marketing Research Can Provide Business Insights
It has been said that to know someone, you need to walk a mile in their shoes. In marketing research, walking a mile in the consumers shoes is the equivalent of employing quality and insightful ethnography. Ethnographic marketing research is a study of how people live...
Eye Tracking For Advertisers, The Marketing Reaserch Future
Since advertising began, marketers have been striving to quantify how "eye-catching" their advertisements are. After all, consumers see thousands of them every day - TV and radio spots, billboards on the highway, the sides of buses and the tops of taxis. Which of...
The Return of Google Glass to Improve Consumer Insights?
The original Google Glasses project held the promise of significant improvements in the field of marketing research and consumer insights. Although Google have halted their production of Google Glass, the tech world is a-buzz with news of a possible 2.0 product....
Using Virtual Focus Groups for Market Research Desicion Making
Using virtual focus groups to gather qualitative research for new products and services that they are considering launching is becoming mission critical. The feedback provided by these groups can be used to confirm or reject product development and marketing outreach....
How Quantitative Research Helps Improve Healthcare Facilities
The healthcare industry uses various research methods to find ways to improve such things as customers satisfaction, health professional's work life, patient illness prevention, and facility safety. One of the research methods hospitals use to conduct studies is...
Healthcare Marketing Research and Biometrics
Healthcare is a booming profession with an abundance of new technology. There are few areas that have not been touched by advances in technology. Many medical technological advances have even been made into entire specialties. In the same way new technologies like...
Combining Quantitative Research with New Technologies to Provide Targeted Customer Marketing
Technology never sleeps. The latest innovations show an increasing growth in making both virtual reality and gesture recognition available to the public. While once relegated only to casual gaming, new developments have shown businesses are eager to adapt these...