How Quantitative Research Helps Improve Healthcare Facilities

The healthcare industry uses various research methods to find ways to improve such things as customers satisfaction, health professional's work life, patient illness prevention, and facility safety. One of the research methods hospitals use to conduct studies is...

Healthcare Marketing Research and Biometrics

Healthcare is a booming profession with an abundance of new technology. There are few areas that have not been touched by advances in technology.  Many medical technological advances have even been made into entire specialties. In the same way new technologies like...

Consumer Insights Within a Healthcare Environment are Invaluable

Consumer insights, especially during a hospital stay, proved invaluable to service providers. This discovery was detailed in Contemporary Nurse, a professional journal, in Issue 49, 2014. The healthcare research method utilized was an in-depth interview conducted with...

Three Surprising Pieces to the Market Survey Puzzle

You can certainly read lots about market surveys on blogs and all over the regular media. Marketing research consulting professionals like New Perspectives have long known the benefits that can be derived from accurate and competent market surveys. Here are three...

Facial Coding in Collaborative Research Facilitates Positive Change

Imagine you decide to watch a horror film. As the movie progresses, the scary music builds and the chances of jumping at every creak and squeak increases, and suddenly the film decides based on your reaction to the suspense whether to continue the tension or to end it...

The Market Survey Decision Tree and Strategic Decision Making

When knowledgeable business professionals and seasoned executives need to make decisions that will directly affect the course of the company, they need all the information that can help them. Often, they will rely on marketing research consultants to gather and...

Gaming + Science = Collaborative Research Through Gamification

Collaborative research through gaming or gamification is currently undergoing a resurgence in both science and business. Many companies that gamify their training and marketing research get great results from the improved engagement of employees, clients and other...

Focus Groups Help Health Care Marketers Understand Audiences

Focus groups are invaluable in helping health care marketers understand their audiences, and in determining health care outcomes. For example, the 2005 scientific study titled, Focus Group Research: using group dynamics to explore perceptions, experiences and...