Advantages of Synchronistically Applied Marketing Techniques When Done Right
Marketing research and focus groups have evolved considerably over the years thanks to the advent of better technology. Now we have the ability to provide our clientele with synchronistically applied marketing techniques. Even with technical advancements, though, it's...
How Starbucks Used Market Research Focus Groups for Loyalty Cards
Did you know that Starbucks used marketing research focus groups when rolling out their loyalty cards? Starbucks didn't know that they could charge their customers twenty-five dollars to carry a loyalty card for their coffee shops until they conducted a focus group....
Product Marketing and Research Using Focus Groups
When many companies have an idea for a new product, they need to know how the product will be received by the market they hope to attract. Does it fulfill a need? Will people be interested in it? Will people be willing to purchase it? To determine if time and money...
Benefits of Using Focus Groups in Product Development
Are you using using focus groups in product development? Developing new products is a challenging and risky endeavor. No matter how good your project seems in theory, it's never easy to predict how actual customers will react to the finished product. One of the best...
Questionstorming: Fresh Perspectives, Challenged Assumptions, and Unique Solutions
Let's begin with a question: what is Questionstorming? It is very similar to how it sounds. According to a recent article Better Brainstorming by Hal Gregersen in the Harvard Business Review, Questionstorming is based on the concept that "fresh questions often beget...
7 Qualities that Set a Fortune 500 Marketing Company Apart From their Competition
Marketing companies are, quite literally, everywhere. Experts exist in almost every niche, from SEO to direct mail. Add to that larger, generalist shops that seek to provide more holistic marketing services, and the options are seemingly endless. Of course, for your...
5 Situations that Call for Using Virtual Focus Groups in Qualitative Research
Focus groups have long been a crucial part of qualitative market research. Using virtual focus groups in qualitative research helps you gather crucial attitudinal data about your audience that is more in-depth than a survey or other types of quantitative methods. At...
Qualities to Expect From The Best Marketing Research Firms
Hiring the best marketing research firms can prove to be one of the most invaluable investments you make as a business owner. You can gain new insights regarding what your target demographic needs or wants from your company and fine-tune your marketing strategy based...
9 Things a Market Research Consultant Can Do for Your Business Success
The most successful businesses all have at least one thing in common: they know their customers like the back of their hand. This is an essential pillar for building a sound, long-lasting foundation for your business to grow on. Just look at how people from all around...