5 Common Marketing Research Mistakes and How to Avoid Them
Businesses rely on good marketing research. So how do you avoid the most common marketing research mistakes? Long gone are the days when you could expect a new idea to take off solely on its merits. Today, you must to conduct market research to get a clear...
5 Biggest Blunders to Avoid When Hiring a Market Research Consultant
An effective market research consultant is essential to any business when it comes to growth and development. Consultants research and analyze the market to help enterprises target audiences, and to promote and sell their products. They also research which products a...
6 Ways to Gain Consumer Insights and Make the Best of What You Learn
Having a clear understanding of your customers will help you increase sales and achieve a better growth rate. By understanding who your customers are and what they want, you can provide them with a better experience and keep them coming back. Learn how to gain...
Understanding Customer Lifetime Value and How it Correlates to Marketing Research
Customer lifetime value, it's a phrase that's frequently heard in marketing circles, but one that is often miscalculated or misunderstood. What is customer lifetime value and how does it impact the way you do business? Understanding a customer's lifetime value and...
Are You Losing Money By Not Conducting Market Research Surveys?
Do you employ market research surveys in your marketing mix? Understanding the mindset of customers has long been one of the biggest mysteries for businesses that offer products or services. Before the internet age, this was a near impossible task that usually went on...
Advantages of Synchronistically Applied Marketing Techniques When Done Right
Marketing research and focus groups have evolved considerably over the years thanks to the advent of better technology. Now we have the ability to provide our clientele with synchronistically applied marketing techniques. Even with technical advancements, though, it's...
How Starbucks Used Market Research Focus Groups for Loyalty Cards
Did you know that Starbucks used marketing research focus groups when rolling out their loyalty cards? Starbucks didn't know that they could charge their customers twenty-five dollars to carry a loyalty card for their coffee shops until they conducted a focus group....
Product Marketing and Research Using Focus Groups
When many companies have an idea for a new product, they need to know how the product will be received by the market they hope to attract. Does it fulfill a need? Will people be interested in it? Will people be willing to purchase it? To determine if time and money...
Benefits of Using Focus Groups in Product Development
Are you using using focus groups in product development? Developing new products is a challenging and risky endeavor. No matter how good your project seems in theory, it's never easy to predict how actual customers will react to the finished product. One of the best...
Questionstorming: Fresh Perspectives, Challenged Assumptions, and Unique Solutions
Let's begin with a question: what is Questionstorming? It is very similar to how it sounds. According to a recent article Better Brainstorming by Hal Gregersen in the Harvard Business Review, Questionstorming is based on the concept that "fresh questions often beget...