Acquiring and retaining customers are prerequisites for business success. However, you need to understand that it costs more to establish links with new clients than what you incur when you focus on retaining existing ones. Customer retention will make your enterprise...

How well do you know your customers? Using the right corporate focus group experts can make all the difference. There is no need to spend a lot of time and money developing these methodologies yourself when New Perspectives has taken the lead on focus group...

Marketers know that their main goal is to attract new prospects to their business with the hopes of making a sale. While there are lots of different approaches to effective marketing, a strategy that's growing in popularity is known as gamification. Learn more about...

Businesses rely on good marketing research. So how do you avoid the most common marketing research mistakes? Long gone are the days when you could expect a new idea to take off solely on its merits. Today, you must to conduct market research to get a clear...

An effective market research consultant is essential to any business when it comes to growth and development. Consultants research and analyze the market to help enterprises target audiences, and to promote and sell their products. They also research which products a...

Having a clear understanding of your customers will help you increase sales and achieve a better growth rate. By understanding who your customers are and what they want, you can provide them with a better experience and keep them coming back. Learn how to gain...

Customer lifetime value, it's a phrase that's frequently heard in marketing circles, but one that is often miscalculated or misunderstood. What is customer lifetime value and how does it impact the way you do business? Understanding a customer's lifetime value and...

Do you employ market research surveys in your marketing mix? Understanding the mindset of customers has long been one of the biggest mysteries for businesses that offer products or services. Before the internet age, this was a near impossible task that usually went on...

Marketing research and focus groups have evolved considerably over the years thanks to the advent of better technology. Now we have the ability to provide our clientele with synchronistically applied marketing techniques. Even with technical advancements, though, it's...

Did you know that Starbucks used marketing research focus groups when rolling out their loyalty cards? Starbucks didn't know that they could charge their customers twenty-five dollars to carry a loyalty card for their coffee shops until they conducted a focus group....