Smells Like Teen Influence
iMedia Connection has posted the article “Smells Like Teen Influence”, which cites three JupiterResearch polls regarding Teen marketing and Internet use. Jupiter conducted a survey of 1,800 online teens, ages 13-17, about their attitudes and habits via the Internet and offline. The reports — “Demographic Profile: Teens Online,” Online Teen Marketing Segmentation: Reaching Teen Influencers” […]
New Perspectives Launches a New Website
New York, USA (Oct 26, 2011) FOR IMMEDIATE RELEASE New Perspectives today announces the launch of new-perspectives.com the website for New Perspectives. The site is a Scherr Technology Signature Website with content management system (CMS) and search engine optimization (SEO) featuring mobile, blog, direct email and webform engines. About Scherr Technology Scherr Technology fills the […]
Patient Journey Market Research, Providing Holistic Care
There has been a massive shift in the focus of healthcare providers and others in the healthcare industry in recent years. The previous paradigm was product-focused, but the deliberate shift in recent years has brought a more holistic, patient-centric approach. Patient advocacy, support, and engagement are key to success in the industry now, and the […]
3 Insights from Customer Journey Research
Customer journey research can inform your mission-critical decison making process. The customer journey is made up of experiences that a customer goes through when interacting with a company or brand. The assumption is that the more quality experiences a customer has, the more loyal the customer becomes. Is that true? Econsultancy and Adobe’s 2019 Digital […]
The Use of Projective Techniques in Marketing
Projective techniques in marketing are ways of using a person’s freely given descriptions of pictures, words, or other stimuli as a means to assess his or her personal style and motives. There are several motivational factors traditionally measured with projective tests. These include the sophistication level, behavioral style, and potentially important motives. The original idea […]
What is Mobile Ethnography?
Does your busines use mobile ethnography? Watching the way people behave, what they like, and what they find to be important is some of the best data you can get. The word ethnography officially means “the study and systematic recording of human cultures,” according to Merriam-Webster. When talking about market research, ethnography plays a very […]
How Market Research Eye Tracking Impacts Business Growth
Did you know that market research eye tracking impacts business growth? Traditional market research takes into account millions of data-points and creates a statistical analysis that must be interpreted. Creating new marketing strategies based on this research has taken whole industries, studies, and interpretation training to make any difference at all. There are some shortcuts […]
Learn How Market Research Helps Build Community
Did you know that market research helps build community? One person and one person alone doesn’t build a successful brand. It takes a team, and part of that team are your loyal customers. You may think you know your target audience, but how much do you know about the individuals who are engaging with your […]
Three Brands That Hit the Storytelling Marketing Sweet Spot
Storytelling marketing can have a significant impact on your marketing mix. It is as old as antiquity. Cave dwellers did it. So did the ancient Greeks and Romans. It’s what the best speechwriters do. So do savvy politicians to connect with their audiences. It is called storytelling, and when it works, it can bring otherwise […]