Custom Marketing Research
New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.
We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.
Visually Telegraphic Reporting
New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.
Recent Marketing Research News
Are you using using focus groups in product development? Developing new products is a challenging and risky endeavor. No matter how good your project seems in theory, it's never easy to predict how actual customers will react to the finished product. One of the best...
Let's begin with a question: what is Questionstorming? It is very similar to how it sounds. According to a recent article Better Brainstorming by Hal Gregersen in the Harvard Business Review, Questionstorming is based on the concept that "fresh questions often beget...
Marketing companies are, quite literally, everywhere. Experts exist in almost every niche, from SEO to direct mail. Add to that larger, generalist shops that seek to provide more holistic marketing services, and the options are seemingly endless. Of course, for your...
Member of the Qualitative Research Consultants Association
Qualitative Research Consultants Association
QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.
Contact New Perspectives Marketing Research
New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.