Our Marketing Research Brings Customers Into FocusGet actionable marketing research reports from innovative focus group technologies. About New Perspectives
Custom Marketing Research
New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.
We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.
Visually Telegraphic Reporting
New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.
Recent Marketing Research News
Advantages of Synchronistically Applied Marketing Techniques When Done Right
Marketing research and focus groups have evolved considerably over the years thanks to the advent of better technology. Now we have the ability to provide our clientele with synchronistically applied marketing techniques. Even with technical advancements, though, it's...
How Starbucks Used Market Research Focus Groups for Loyalty Cards
Did you know that Starbucks used marketing research focus groups when rolling out their loyalty cards? Starbucks didn't know that they could charge their customers twenty-five dollars to carry a loyalty card for their coffee shops until they conducted a focus group....
Product Marketing and Research Using Focus Groups
When many companies have an idea for a new product, they need to know how the product will be received by the market they hope to attract. Does it fulfill a need? Will people be interested in it? Will people be willing to purchase it? To determine if time and money...
Member of the Qualitative Research Consultants Association
Qualitative Research Consultants Association
QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.
Contact New Perspectives Marketing Research
New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.