Our Marketing Research Brings Customers Into Focus

Get actionable marketing research reports from innovative focus group technologies.

New Perspectives is a full-service research consulting firm dedicated to providing our clients with actionable analysis and breakthrough insights derived from the most accurate and technologically advanced sampling, research techniques and methodologies. We work as an extension of your team to provide you with answers and insights to your long and short-term business objectives.

Custom Marketing Research

New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.

Real-Time Knowledge

We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.

Visually Telegraphic Reporting

New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.

New Perspectives has substantial experience with specialty target audiences including educators, healthcare (doctors and nurses), and teenagers in addition to broader FHH and MHH (male heads of households and female heads of households). Our facilitators have similar styles and techniques so that simultaneous focus groups can be conducted to maximize efficiencies in the process.

Marketing Research Consulting Services

Recent Marketing Research News

Would Research Games REALLY Work for You and Your Business?

by Admin | Jun 30, 2014 | Market Research Expertise

For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a...

Virtual Focus Groups, The Wave of the Present for Modern Marketing Research

by Admin | Jun 23, 2014 | Market Research Expertise

Modern virtual focus groups from New Perspectives have many advantages over traditional focus groups. Traditional focus groups have been formally used by organizations to evaluate products and services ever since the publication of "Paul F. Lazarsfeld and Mass...

FAQs and FACTS About Quantitative Research from New Perspectives

by Admin | Jun 20, 2014 | Market Research Expertise

As a professional marketing research firm, we have fielded many questions about Quantitative Research. As with nearly any research method, there are misconceptions, misunderstandings and misinformation. New Perspectives has compiled a list of the frequently asked...

Member of the Qualitative Research Consultants Association

The focus group and marketing research professionals at New Perspectives are proud members of the ORCA, Qualitative Research Consultants Association. Learn more at qrca.org.

Qualitative Research Consultants Association

QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.

Contact New Perspectives Marketing Research

New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.

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