Mary Sayer and Margie Rodgers are the first individuals that I call when I need to conduct a qualitative study because I truly believe they're the best. Both moderators are extremely effective in terms of designing research that addresses the strategic questions at hand, as well as helping to manage the 'backroom politics' that often accompany a project.

New Perspectives delves into consumers’ innermost thoughts and feelings to mine critical ‘nuggets’ to refine new product and creative development processes. Additionally, people skills and empathy make them excellent at managing the focus group members and the expectations and demands in the in back room. We always felt focus groups with NP at the helm proved valuable and actionable. I would highly recommend her team.

New Perspectives Marketing Research has the amazing abilities to seek and find the most relevant and impactful customer insights due to a variety of insight generation efforts.  Their professional, calm and inclusive style invites customers to share their feedback and thoughts enabling the team to gain valuable insights that strengthens their existing value proposition, prototype or positioning.

No firm is more passionate, over the years I’ve experienced a highly productive business partnership with this firm.  The principals are exceedingly responsive, whether to explore research methodologies or to provide a quick turnaround on a RFP, both are accessible and welcoming.  I count on New Perspectives to deliver the research we need; but more importantly, I rely on them for the analyses and insights.  New Perspectives is our most-trusted research vendor.

Mary and Margie from New Perspectives leveraged their extensive expertise to guide the development of study design and discussion guide, with which we generated strong and objective evidence to support competitive claims.