Custom Marketing Research
New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.
We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.
Visually Telegraphic Reporting
New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.
Recent Marketing Research News
Focus groups have been used by market research professionals for years in order to collect data and opinions about particular topics, services or products. The gathered information was then analyzed to determine actionable intelligence that can be used to aid in the...
Gamification and the use of research games is an exciting new set of tools that are creating enormous benefits in the field of market research. According to Academia EDU, gamification employs more effective market research methods because it "...[draws] true and...
Exploring new marketing research methods will significantly increase your business's customer base and longterm success. Research by UC Berkley reveals the importance of theoretical modeling in marketing. Theoretical modeling requires you to start with a hypothesis,...
Member of the Qualitative Research Consultants Association
Qualitative Research Consultants Association
QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.
Contact New Perspectives Marketing Research
New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.