Our Marketing Research Brings Customers Into Focus

Get actionable marketing research reports from innovative focus group technologies.

New Perspectives is a full-service research consulting firm dedicated to providing our clients with actionable analysis and breakthrough insights derived from the most accurate and technologically advanced sampling, research techniques and methodologies. We work as an extension of your team to provide you with answers and insights to your long and short-term business objectives.

Custom Marketing Research

New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.

Real-Time Knowledge

We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.

Visually Telegraphic Reporting

New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.

New Perspectives has substantial experience with specialty target audiences including educators, healthcare (doctors and nurses), and teenagers in addition to broader FHH and MHH (male heads of households and female heads of households). Our facilitators have similar styles and techniques so that simultaneous focus groups can be conducted to maximize efficiencies in the process.

Marketing Research Consulting Services

Recent Marketing Research News

Focus Groups Help Health Care Marketers Understand Audiences

by Admin | May 1, 2015 | Market Research Expertise

Focus groups are invaluable in helping health care marketers understand their audiences, and in determining health care outcomes. For example, the 2005 scientific study titled, Focus Group Research: using group dynamics to explore perceptions, experiences and...

Business Insights About The Audience Revolution

by Admin | Apr 24, 2015 | Market Research Expertise

One of the premier ways to connect with your customers is via blogging. All things considered, the calculus of effective business insights, the techniques that are required to be successful as an online marketer, are vastly different from the old days of direct mail...

Be Market Oriented With Accurate Consumer Insights

by Admin | Apr 17, 2015 | Market Research Expertise

When it comes to consumer insights and marketing plans, often businesses market-focused approach to their marketing strategies involves executive judgement. Whether forecasting sales, planning new marketing strategies or product releases, executive judgement is often...

Member of the Qualitative Research Consultants Association

The focus group and marketing research professionals at New Perspectives are proud members of the ORCA, Qualitative Research Consultants Association. Learn more at qrca.org.

Qualitative Research Consultants Association

QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.

Contact New Perspectives Marketing Research

New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.

Contact Marketing Research