Custom Marketing Research
New Perspectives Marketing Research works closely with clients to ensure that every research study we conduct is insightfully designed to answer specific marketing questions and uncover unique business opportunities. We offer options and methodology combinations to best address the research objectives and meet your budget and timing needs.
We also provide clients with access to next-generation research technology that can provide continuous insight and knowledge regarding their customer’s, products and other critical business metrics. Real-time knowledge ensures key information is available to the team at crucial milestones.
Visually Telegraphic Reporting
New Perspectives crafts research answers and insights into customized reports to best meet the needs of client’s internal team. We use storytelling techniques to craft a compelling message that concisely delivers actionable insights and next steps.
Recent Marketing Research News
It has been said that to know someone, you need to walk a mile in their shoes. In marketing research, walking a mile in the consumers shoes is the equivalent of employing quality and insightful ethnography. Ethnographic marketing research is a study of how people live...
Since advertising began, marketers have been striving to quantify how "eye-catching" their advertisements are. After all, consumers see thousands of them every day - TV and radio spots, billboards on the highway, the sides of buses and the tops of taxis. Which of...
The original Google Glasses project held the promise of significant improvements in the field of marketing research and consumer insights. Although Google have halted their production of Google Glass, the tech world is a-buzz with news of a possible 2.0 product....
Member of the Qualitative Research Consultants Association
Qualitative Research Consultants Association
QRCA is a global association of the world’s most innovative, collaborative and passionate research professionals dedicated to maximizing the power of qualitative.
Contact New Perspectives Marketing Research
New Perspectives asks the right questions in the right way so you can confidently trust the data. Selecting the best platform or methodology based on your needs is key to achieve your objectives.