Reaching out to a teen audience has always been challenging, but with social media fragmentation, additional efforts must be employed to achieve success in a company's marketing research activities.  The website imediaconnection.com has published "Marketing to the...

iMedia Connection has posted the article "Smells Like Teen Influence", which cites three JupiterResearch polls regarding Teen marketing and Internet use. Jupiter conducted a survey of 1,800 online teens, ages 13-17, about their attitudes and habits via the Internet...