Appreciating Consumer Insights In Business Negotiation
Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...
The Problem of Measuring Social Media Campaigns for Marketing Research
The problem of measuring social media campaigns has been an ongoing concern for marketers. A recent article "Measuring social is harder than you think" in Research Live suggests that accurately measuring social media campaigns is much harder than one might think. That...
Real-time Market Surveys Using Smartphone App Succeeds
It was only a matter of time before the modern technology of smart phones would be applied to market surveys. According to Wamda, a small start-up in the Middle Eastern country of Dubai has created a smartphone app called Task Spotting. The smartphone app allows...
Physician Focus Groups Have Special Considerations for Success
Focus groups can be a powerful marketing tool—if they are conducted by experienced marketing research consultants who understand that not every focus group is equal. For example, focus groups of retail consumers are different from those of small business owners....
Mobile Qualitative Research Finds the Right Aisle for Mondelez Canada
Mobile qualitative research recently helped Mondelez Canada determine the best placement for a new product in the healthy snack foods industry. Mondelez Canada is a division of Mondelez International, a $59.23 Billion leader in the snack food industry that owns brands...
The Coming Demographic Tsunami, Get Ready for Generation Z
A child born in 1995 was entering middle school when the recession hit in 2008. That seminal event was one of several which helped shape the experience of what some are calling “generation Z,” now the largest single demographic (about 26% of the population). Unlike...
Would Research Games REALLY Work for You and Your Business?
For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a...
Virtual Focus Groups, The Wave of the Present for Modern Marketing Research
Modern virtual focus groups from New Perspectives have many advantages over traditional focus groups. Traditional focus groups have been formally used by organizations to evaluate products and services ever since the publication of "Paul F. Lazarsfeld and Mass...
FAQs and FACTS About Quantitative Research from New Perspectives
As a professional marketing research firm, we have fielded many questions about Quantitative Research. As with nearly any research method, there are misconceptions, misunderstandings and misinformation. New Perspectives has compiled a list of the frequently asked...
Virtual Focus Groups Provide Cost Effective Insight and Actionable Information
Market research is important in any industry, but in some cases can be cost prohibitive. By using existing virtual focus group technology from New Perspectives, you can save yourself money while getting actionable information that you can use to develop your business...