To Radio Or To Drop Down, Marketing Experiments Answer The Question

To Radio Or To Drop Down, Marketing Experiments Answer The Question

Marketing experiments are performed in order to see how marketing tools and marketing research surveys are perceived by the user. A recent series of marketing experiments examined form elements and how they effected surveys.  A particularly interesting study was of...

Appreciating Consumer Insights In Business Negotiation

Appreciating Consumer Insights In Business Negotiation

Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...

Real-time Market Surveys Using Smartphone App Succeeds

Real-time Market Surveys Using Smartphone App Succeeds

It was only a matter of time before the modern technology of smart phones would be applied to market surveys. According to Wamda, a small start-up in the Middle Eastern country of Dubai has created a smartphone app called Task Spotting. The smartphone app allows...

Physician Focus Groups Have Special Considerations for Success

Physician Focus Groups Have Special Considerations for Success

Focus groups can be a powerful marketing tool—if they are conducted by experienced marketing research consultants who understand that not every focus group is equal. For example, focus groups of retail consumers are different from those of small business owners....

The Coming Demographic Tsunami, Get Ready for Generation Z

The Coming Demographic Tsunami, Get Ready for Generation Z

A child born in 1995 was entering middle school when the recession hit in 2008. That seminal event was one of several which helped shape the experience of what some are calling “generation Z,” now the largest single demographic (about 26% of the population). Unlike...

Would Research Games REALLY Work for You and Your Business?

Would Research Games REALLY Work for You and Your Business?

For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a...