The Coming Demographic Tsunami, Get Ready for Generation Z

A child born in 1995 was entering middle school when the recession hit in 2008. That seminal event was one of several which helped shape the experience of what some are calling “generation Z,” now the largest single demographic (about 26% of the population). Unlike...

Would Research Games REALLY Work for You and Your Business?

For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a...

FAQs and FACTS About Quantitative Research from New Perspectives

As a professional marketing research firm, we have fielded many questions about Quantitative Research. As with nearly any research method, there are misconceptions, misunderstandings and misinformation. New Perspectives has compiled a list of the frequently asked...

Marketing to the Always-On Teen, Marketing Research

Reaching out to a teen audience has always been challenging, but with social media fragmentation, additional efforts must be employed to achieve success in a company's marketing research activities.  The website imediaconnection.com has published "Marketing to the...