Buyer Personas, An Effective Tool for Data-Driven Marketing

Buyer Personas, An Effective Tool for Data-Driven Marketing

Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...

The Benefits of Market Research Surveys, Discerning The Truth

The Benefits of Market Research Surveys, Discerning The Truth

New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar...

Wearable Technology, A Promising Tool for Better Business Insights

Wearable Technology, A Promising Tool for Better Business Insights

Wearable technologies have been growing in popularity for users who are interested in tracking their health, new products and designs are creating an entirely new market that is focused on business. While wearable technology has been used in the healthcare and...

To Radio Or To Drop Down, Marketing Experiments Answer The Question

To Radio Or To Drop Down, Marketing Experiments Answer The Question

Marketing experiments are performed in order to see how marketing tools and marketing research surveys are perceived by the user. A recent series of marketing experiments examined form elements and how they effected surveys.  A particularly interesting study was of...

Appreciating Consumer Insights In Business Negotiation

Appreciating Consumer Insights In Business Negotiation

Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...

Real-time Market Surveys Using Smartphone App Succeeds

Real-time Market Surveys Using Smartphone App Succeeds

It was only a matter of time before the modern technology of smart phones would be applied to market surveys. According to Wamda, a small start-up in the Middle Eastern country of Dubai has created a smartphone app called Task Spotting. The smartphone app allows...