Buyer Personas, An Effective Tool for Data-Driven Marketing

Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...

The Benefits of Market Research Surveys, Discerning The Truth

New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar...

Appreciating Consumer Insights In Business Negotiation

Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...

Real-time Market Surveys Using Smartphone App Succeeds

It was only a matter of time before the modern technology of smart phones would be applied to market surveys. According to Wamda, a small start-up in the Middle Eastern country of Dubai has created a smartphone app called Task Spotting. The smartphone app allows...

Physician Focus Groups Have Special Considerations for Success

Focus groups can be a powerful marketing tool—if they are conducted by experienced marketing research consultants who understand that not every focus group is equal. For example, focus groups of retail consumers are different from those of small business owners....