Real-time Market Surveys Using Smartphone App Succeeds

It was only a matter of time before the modern technology of smart phones would be applied to market surveys. According to Wamda, a small start-up in the Middle Eastern country of Dubai has created a smartphone app called Task Spotting. The smartphone app allows...

Physician Focus Groups Have Special Considerations for Success

Focus groups can be a powerful marketing tool—if they are conducted by experienced marketing research consultants who understand that not every focus group is equal. For example, focus groups of retail consumers are different from those of small business owners....

The Coming Demographic Tsunami, Get Ready for Generation Z

A child born in 1995 was entering middle school when the recession hit in 2008. That seminal event was one of several which helped shape the experience of what some are calling “generation Z,” now the largest single demographic (about 26% of the population). Unlike...

Would Research Games REALLY Work for You and Your Business?

For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a...

FAQs and FACTS About Quantitative Research from New Perspectives

As a professional marketing research firm, we have fielded many questions about Quantitative Research. As with nearly any research method, there are misconceptions, misunderstandings and misinformation. New Perspectives has compiled a list of the frequently asked...