Market Research Consultant and Quality-based Direct Marketing

Exploring new marketing research methods will significantly increase your business's customer base and longterm success. Research by UC Berkley reveals the importance of theoretical modeling in marketing. Theoretical modeling requires you to start with a hypothesis,...

Roots of Collaborative Research, From Academia to Business

The phrase, collaborative research, commonly brings to mind an academic project. However, the concept has evolved beyond the campus, appearing in the community and business world. The Cloud is here. Organizations large and small can partner with others whose skills -...

Implement These Focus Group Tips To Ensure Better Market Research

The market research professionals at New Perspectives know focus groups should be an integral part of your company. Effective market research leads to an increase in your business's quantifiable success. A recent article states that market research "...spending as...

Buyer Personas, An Effective Tool for Data-Driven Marketing

Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...

The Benefits of Market Research Surveys, Discerning The Truth

New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar...