Implement These Focus Group Tips To Ensure Better Market Research

The market research professionals at New Perspectives know focus groups should be an integral part of your company. Effective market research leads to an increase in your business's quantifiable success. A recent article states that market research "...spending as...

Buyer Personas, An Effective Tool for Data-Driven Marketing

Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...

The Benefits of Market Research Surveys, Discerning The Truth

New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar...

Appreciating Consumer Insights In Business Negotiation

Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...