Three Surprising Pieces to the Market Survey Puzzle

Three Surprising Pieces to the Market Survey Puzzle

You can certainly read lots about market surveys on blogs and all over the regular media. Marketing research consulting professionals like New Perspectives have long known the benefits that can be derived from accurate and competent market surveys. Here are three...

Facial Coding in Collaborative Research Facilitates Positive Change

Facial Coding in Collaborative Research Facilitates Positive Change

Imagine you decide to watch a horror film. As the movie progresses, the scary music builds and the chances of jumping at every creak and squeak increases, and suddenly the film decides based on your reaction to the suspense whether to continue the tension or to end it...

The Market Survey Decision Tree and Strategic Decision Making

The Market Survey Decision Tree and Strategic Decision Making

When knowledgeable business professionals and seasoned executives need to make decisions that will directly affect the course of the company, they need all the information that can help them. Often, they will rely on marketing research consultants to gather and...

Gaming + Science = Collaborative Research Through Gamification

Gaming + Science = Collaborative Research Through Gamification

Collaborative research through gaming or gamification is currently undergoing a resurgence in both science and business. Many companies that gamify their training and marketing research get great results from the improved engagement of employees, clients and other...

Focus Groups Help Health Care Marketers Understand Audiences

Focus Groups Help Health Care Marketers Understand Audiences

Focus groups are invaluable in helping health care marketers understand their audiences, and in determining health care outcomes. For example, the 2005 scientific study titled, Focus Group Research: using group dynamics to explore perceptions, experiences and...

Business Insights About The Audience Revolution

Business Insights About The Audience Revolution

One of the premier ways to connect with your customers is via blogging. All things considered, the calculus of effective business insights, the techniques that are required to be successful as an online marketer, are vastly different from the old days of direct mail...

Be Market Oriented With Accurate Consumer Insights

Be Market Oriented With Accurate Consumer Insights

When it comes to consumer insights and marketing plans, often businesses market-focused approach to their marketing strategies involves executive judgement. Whether forecasting sales, planning new marketing strategies or product releases, executive judgement is often...

5 Advantages of Virtual Focus Groups for Decision Making

5 Advantages of Virtual Focus Groups for Decision Making

Focus groups have been used by market research professionals for years in order to collect data and opinions about particular topics, services or products. The gathered information was then analyzed to determine actionable intelligence that can be used to aid in the...

Research Games, The New Frontier of Marketing Research

Research Games, The New Frontier of Marketing Research

Gamification and the use of research games is an exciting new set of tools that are creating enormous benefits in the field of market research. According to Academia EDU, gamification employs more effective market research methods because it "...[draws] true and...