5 Advantages of Virtual Focus Groups for Decision Making

Focus groups have been used by market research professionals for years in order to collect data and opinions about particular topics, services or products. The gathered information was then analyzed to determine actionable intelligence that can be used to aid in the...

Research Games, The New Frontier of Marketing Research

Gamification and the use of research games is an exciting new set of tools that are creating enormous benefits in the field of market research. According to Academia EDU, gamification employs more effective market research methods because it "...[draws] true and...

Market Research Consultant and Quality-based Direct Marketing

Exploring new marketing research methods will significantly increase your business's customer base and longterm success. Research by UC Berkley reveals the importance of theoretical modeling in marketing. Theoretical modeling requires you to start with a hypothesis,...

Roots of Collaborative Research, From Academia to Business

The phrase, collaborative research, commonly brings to mind an academic project. However, the concept has evolved beyond the campus, appearing in the community and business world. The Cloud is here. Organizations large and small can partner with others whose skills -...

Implement These Focus Group Tips To Ensure Better Market Research

The market research professionals at New Perspectives know focus groups should be an integral part of your company. Effective market research leads to an increase in your business's quantifiable success. A recent article states that market research "...spending as...

Buyer Personas, An Effective Tool for Data-Driven Marketing

Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...