Eye Tracking For Advertisers, The Marketing Reaserch Future

Since advertising began, marketers have been striving to quantify how "eye-catching" their advertisements are. After all, consumers see thousands of them every day - TV and radio spots, billboards on the highway, the sides of buses and the tops of taxis. Which of...

The Return of Google Glass to Improve Consumer Insights?

The original Google Glasses project held the promise of significant improvements in the field of marketing research and consumer insights.  Although Google have halted their production of Google Glass, the tech world is a-buzz with news of a possible 2.0 product....

Using Virtual Focus Groups for Market Research Desicion Making

Using virtual focus groups to gather qualitative research for new products and services that they are considering launching is becoming mission critical. The feedback provided by these groups can be used to confirm or reject product development and marketing outreach....

How Quantitative Research Helps Improve Healthcare Facilities

The healthcare industry uses various research methods to find ways to improve such things as customers satisfaction, health professional's work life, patient illness prevention, and facility safety. One of the research methods hospitals use to conduct studies is...

Healthcare Marketing Research and Biometrics

Healthcare is a booming profession with an abundance of new technology. There are few areas that have not been touched by advances in technology.  Many medical technological advances have even been made into entire specialties. In the same way new technologies like...

Consumer Insights Within a Healthcare Environment are Invaluable

Consumer insights, especially during a hospital stay, proved invaluable to service providers. This discovery was detailed in Contemporary Nurse, a professional journal, in Issue 49, 2014. The healthcare research method utilized was an in-depth interview conducted with...

Three Surprising Pieces to the Market Survey Puzzle

You can certainly read lots about market surveys on blogs and all over the regular media. Marketing research consulting professionals like New Perspectives have long known the benefits that can be derived from accurate and competent market surveys. Here are three...

Facial Coding in Collaborative Research Facilitates Positive Change

Imagine you decide to watch a horror film. As the movie progresses, the scary music builds and the chances of jumping at every creak and squeak increases, and suddenly the film decides based on your reaction to the suspense whether to continue the tension or to end it...