Benefits of Using Focus Groups in Product Development

Are you using using focus groups in product development? Developing new products is a challenging and risky endeavor. No matter how good your project seems in theory, it's never easy to predict how actual customers will react to the finished product. One of the best...

Qualities to Expect From The Best Marketing Research Firms

Hiring the best marketing research firms can prove to be one of the most invaluable investments you make as a business owner. You can gain new insights regarding what your target demographic needs or wants from your company and fine-tune your marketing strategy based...

How System 1 Methodologies Impact Buying Decisions

For your marketing efforts to be effective, it helps to understand the forces that drive consumer behavior. People make buying decisions for a variety of reasons, from solving urgent problems to gratifying spur-of-the-moment whims. Marketers have identified several...

Without Mobile Research, You Overlook Crucial Demographics

If your marketing research was only reaching half of your potential demographic, chances are you would dump your marketing research firm. Unfortunately, that is likely happening right now with your market research. Most companies rely almost entirely on traditional...