Apr 2, 2015 | Marketing Research News
Gamification and the use of research games is an exciting new set of tools that are creating enormous benefits in the field of market research. According to Academia EDU, gamification employs more effective market research methods because it “…[draws] true...
Oct 24, 2014 | Marketing Research News
Exploring new marketing research methods will significantly increase your business’s customer base and longterm success. Research by UC Berkley reveals the importance of theoretical modeling in marketing. Theoretical modeling requires you to start with a...
Oct 10, 2014 | Marketing Research News
If you have not upped the budget for your market research consultant, you had better do so soon before you get left behind by more progressive competitors! A recent news article states that wearable electronics and technology market will “…grow at a CAGR...
Sep 25, 2014 | Marketing Research News
The importance of marketing research increases as our society becomes more and more digital. A recent Forbes article states that marketing research is now more affordable to a wider variety of companies. In the past, mass marketing research was expensive. Thus, only...
Aug 29, 2014 | Marketing Research News
Wearable technologies have been growing in popularity for users who are interested in tracking their health, new products and designs are creating an entirely new market that is focused on business. While wearable technology has been used in the healthcare and...
Aug 1, 2014 | Marketing Research News
It was only a matter of time before the modern technology of smart phones would be applied to market surveys. According to Wamda, a small start-up in the Middle Eastern country of Dubai has created a smartphone app called Task Spotting. The smartphone app allows...
Jul 18, 2014 | Marketing Research News
Mobile qualitative research recently helped Mondelez Canada determine the best placement for a new product in the healthy snack foods industry. Mondelez Canada is a division of Mondelez International, a $59.23 Billion leader in the snack food industry that owns brands...
Jul 11, 2014 | Marketing Research News
A child born in 1995 was entering middle school when the recession hit in 2008. That seminal event was one of several which helped shape the experience of what some are calling “generation Z,” now the largest single demographic (about 26% of the population). Unlike...
Oct 27, 2011 | Marketing Research News
Reaching out to a teen audience has always been challenging, but with social media fragmentation, additional efforts must be employed to achieve success in a company’s marketing research activities. The website imediaconnection.com has published...