Apr 10, 2015 | Market Research Expertise
Focus groups have been used by market research professionals for years in order to collect data and opinions about particular topics, services or products. The gathered information was then analyzed to determine actionable intelligence that can be used to aid in the...
Oct 17, 2014 | Market Research Expertise
The phrase, collaborative research, commonly brings to mind an academic project. However, the concept has evolved beyond the campus, appearing in the community and business world. The Cloud is here. Organizations large and small can partner with others whose skills...
Oct 2, 2014 | Market Research Expertise
The market research professionals at New Perspectives know focus groups should be an integral part of your company. Effective market research leads to an increase in your business’s quantifiable success. A recent article states that market research...
Sep 19, 2014 | Market Research Expertise
Medical research is important because it helps innovate biomedical technology, as well as advance medical methodologies. In fact, just recently a psychological study was conducted by market research consultants using an eye-tracking device similar to Google Glass. The...
Sep 11, 2014 | Market Research Expertise
Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...
Sep 5, 2014 | Market Research Expertise
New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar...
Aug 25, 2014 | Market Research Expertise
Marketing experiments are performed in order to see how marketing tools and marketing research surveys are perceived by the user. A recent series of marketing experiments examined form elements and how they effected surveys. A particularly interesting study was of...
Aug 22, 2014 | Market Research Expertise
Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...
Aug 15, 2014 | Market Research Expertise
The problem of measuring social media campaigns has been an ongoing concern for marketers. A recent article “Measuring social is harder than you think” in Research Live suggests that accurately measuring social media campaigns is much harder than one might...