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To Radio Or To Drop Down, Marketing Experiments Answer The Question

To Radio Or To Drop Down, Marketing Experiments Answer The Question

Aug 25, 2014 | Market Research Expertise

Marketing experiments are performed in order to see how marketing tools and marketing research surveys are perceived by the user. A recent series of marketing experiments examined form elements and how they effected surveys.  A particularly interesting study was of...
Appreciating Consumer Insights In Business Negotiation

Appreciating Consumer Insights In Business Negotiation

Aug 22, 2014 | Market Research Expertise

Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...
The Problem of Measuring Social Media Campaigns for Marketing Research

The Problem of Measuring Social Media Campaigns for Marketing Research

Aug 15, 2014 | Market Research Expertise

The problem of measuring social media campaigns has been an ongoing concern for marketers. A recent article “Measuring social is harder than you think” in Research Live suggests that accurately measuring social media campaigns is much harder than one might...
Physician Focus Groups Have Special Considerations for Success

Physician Focus Groups Have Special Considerations for Success

Jul 25, 2014 | Market Research Expertise

Focus groups can be a powerful marketing tool—if they are conducted by experienced marketing research consultants who understand that not every focus group is equal. For example, focus groups of retail consumers are different from those of small business owners....
Would Research Games REALLY Work for You and Your Business?

Would Research Games REALLY Work for You and Your Business?

Jun 30, 2014 | Market Research Expertise

For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a...
Virtual Focus Groups, The Wave of the Present for Modern Marketing Research

Virtual Focus Groups, The Wave of the Present for Modern Marketing Research

Jun 23, 2014 | Market Research Expertise

Modern virtual focus groups from New Perspectives have many advantages over traditional focus groups. Traditional focus groups have been formally used by organizations to evaluate products and services ever since the publication of “Paul F. Lazarsfeld and Mass...
FAQs and FACTS About Quantitative Research from New Perspectives

FAQs and FACTS About Quantitative Research from New Perspectives

Jun 20, 2014 | Market Research Expertise

As a professional marketing research firm, we have fielded many questions about Quantitative Research. As with nearly any research method, there are misconceptions, misunderstandings and misinformation. New Perspectives has compiled a list of the frequently asked...
Virtual Focus Groups Provide Cost Effective Insight and Actionable Information

Virtual Focus Groups Provide Cost Effective Insight and Actionable Information

Jun 9, 2014 | Market Research Expertise

Market research is important in any industry, but in some cases can be cost prohibitive. By using existing virtual focus group technology from New Perspectives, you can save yourself money while getting actionable information that you can use to develop your business...
Three Reasons to Start Utilizing Focus Groups for Strategic Decision Making

Three Reasons to Start Utilizing Focus Groups for Strategic Decision Making

Jun 5, 2014 | Market Research Expertise

You may have been considering focus groups for some time but are unsure if they are right for your business. Here are some insights as to how your business can benefit from focus groups. We hope that this might help speed up your decision to employ this powerful tool...
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