Aug 25, 2014 | Market Research Expertise
Marketing experiments are performed in order to see how marketing tools and marketing research surveys are perceived by the user. A recent series of marketing experiments examined form elements and how they effected surveys. A particularly interesting study was of...
Aug 22, 2014 | Market Research Expertise
Learning to manage consumer insights can be a mission critical advantage your business. Understanding these consumer insights and how they interact with your brand, products and services should be thought of as an integral part of the sales and marketing process. Turn...
Aug 15, 2014 | Market Research Expertise
The problem of measuring social media campaigns has been an ongoing concern for marketers. A recent article “Measuring social is harder than you think” in Research Live suggests that accurately measuring social media campaigns is much harder than one might...
Jul 25, 2014 | Market Research Expertise
Focus groups can be a powerful marketing tool—if they are conducted by experienced marketing research consultants who understand that not every focus group is equal. For example, focus groups of retail consumers are different from those of small business owners....
Jun 30, 2014 | Market Research Expertise
For businesses who need to discern what their employees or consumers think about a given topic, research games are an attractive approach you may want to examine adding to your arsenal of marketing research strategies. Formalized game research, aka gamification, is a...
Jun 23, 2014 | Market Research Expertise
Modern virtual focus groups from New Perspectives have many advantages over traditional focus groups. Traditional focus groups have been formally used by organizations to evaluate products and services ever since the publication of “Paul F. Lazarsfeld and Mass...
Jun 20, 2014 | Market Research Expertise
As a professional marketing research firm, we have fielded many questions about Quantitative Research. As with nearly any research method, there are misconceptions, misunderstandings and misinformation. New Perspectives has compiled a list of the frequently asked...
Jun 9, 2014 | Market Research Expertise
Market research is important in any industry, but in some cases can be cost prohibitive. By using existing virtual focus group technology from New Perspectives, you can save yourself money while getting actionable information that you can use to develop your business...
Jun 5, 2014 | Market Research Expertise
You may have been considering focus groups for some time but are unsure if they are right for your business. Here are some insights as to how your business can benefit from focus groups. We hope that this might help speed up your decision to employ this powerful tool...
