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Focus Groups Help Health Care Marketers Understand Audiences

Focus Groups Help Health Care Marketers Understand Audiences

May 1, 2015 | Market Research Expertise

Focus groups are invaluable in helping health care marketers understand their audiences, and in determining health care outcomes. For example, the 2005 scientific study titled, Focus Group Research: using group dynamics to explore perceptions, experiences and...
Business Insights About The Audience Revolution

Business Insights About The Audience Revolution

Apr 24, 2015 | Market Research Expertise

One of the premier ways to connect with your customers is via blogging. All things considered, the calculus of effective business insights, the techniques that are required to be successful as an online marketer, are vastly different from the old days of direct mail...
Be Market Oriented With Accurate Consumer Insights

Be Market Oriented With Accurate Consumer Insights

Apr 17, 2015 | Market Research Expertise

When it comes to consumer insights and marketing plans, often businesses market-focused approach to their marketing strategies involves executive judgement. Whether forecasting sales, planning new marketing strategies or product releases, executive judgement is often...
5 Advantages of Virtual Focus Groups for Decision Making

5 Advantages of Virtual Focus Groups for Decision Making

Apr 10, 2015 | Market Research Expertise

Focus groups have been used by market research professionals for years in order to collect data and opinions about particular topics, services or products. The gathered information was then analyzed to determine actionable intelligence that can be used to aid in the...
Roots of Collaborative Research, From Academia to Business

Roots of Collaborative Research, From Academia to Business

Oct 17, 2014 | Market Research Expertise

The phrase, collaborative research, commonly brings to mind an academic project. However, the concept has evolved beyond the campus, appearing in the community and business world. The Cloud is here. Organizations large and small can partner with others whose skills...
Implement These Focus Group Tips To Ensure Better Market Research

Implement These Focus Group Tips To Ensure Better Market Research

Oct 2, 2014 | Market Research Expertise

The market research professionals at New Perspectives know focus groups should be an integral part of your company. Effective market research leads to an increase in your business’s quantifiable success. A recent article states that market research...
Make Your Medical Practice More Efficient With Market Research Consultants

Make Your Medical Practice More Efficient With Market Research Consultants

Sep 19, 2014 | Market Research Expertise

Medical research is important because it helps innovate biomedical technology, as well as advance medical methodologies. In fact, just recently a psychological study was conducted by market research consultants using an eye-tracking device similar to Google Glass. The...
Buyer Personas, An Effective Tool for Data-Driven Marketing

Buyer Personas, An Effective Tool for Data-Driven Marketing

Sep 11, 2014 | Market Research Expertise

Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...
The Benefits of Market Research Surveys, Discerning The Truth

The Benefits of Market Research Surveys, Discerning The Truth

Sep 5, 2014 | Market Research Expertise

New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar...
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    Patient Journey Market Research, Providing Holistic Care

  • Customer Journey Research

    3 Insights from Customer Journey Research

  • Use Projective Techniques In Marketing

    The Use of Projective Techniques in Marketing

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