May 1, 2015 | Market Research Expertise
Focus groups are invaluable in helping health care marketers understand their audiences, and in determining health care outcomes. For example, the 2005 scientific study titled, Focus Group Research: using group dynamics to explore perceptions, experiences and...
Apr 24, 2015 | Market Research Expertise
One of the premier ways to connect with your customers is via blogging. All things considered, the calculus of effective business insights, the techniques that are required to be successful as an online marketer, are vastly different from the old days of direct mail...
Apr 17, 2015 | Market Research Expertise
When it comes to consumer insights and marketing plans, often businesses market-focused approach to their marketing strategies involves executive judgement. Whether forecasting sales, planning new marketing strategies or product releases, executive judgement is often...
Apr 10, 2015 | Market Research Expertise
Focus groups have been used by market research professionals for years in order to collect data and opinions about particular topics, services or products. The gathered information was then analyzed to determine actionable intelligence that can be used to aid in the...
Oct 17, 2014 | Market Research Expertise
The phrase, collaborative research, commonly brings to mind an academic project. However, the concept has evolved beyond the campus, appearing in the community and business world. The Cloud is here. Organizations large and small can partner with others whose skills...
Oct 2, 2014 | Market Research Expertise
The market research professionals at New Perspectives know focus groups should be an integral part of your company. Effective market research leads to an increase in your business’s quantifiable success. A recent article states that market research...
Sep 19, 2014 | Market Research Expertise
Medical research is important because it helps innovate biomedical technology, as well as advance medical methodologies. In fact, just recently a psychological study was conducted by market research consultants using an eye-tracking device similar to Google Glass. The...
Sep 11, 2014 | Market Research Expertise
Rule number one of effective marketing is to understand your audience. In whatever industry you market, be it education, healthcare, or business that understanding must be sufficiently robust and sophisticated to guide successful marketing strategies which realize key...
Sep 5, 2014 | Market Research Expertise
New Perspectives uses market research surveys to discern the truth. We know marketing professionals are committed to the companies for which they work. They understand the benefits of the products and services they offer and typically view these as superior to similar...
