Sep 10, 2018 | Market Research Expertise
Are you using using focus groups in product development? Developing new products is a challenging and risky endeavor. No matter how good your project seems in theory, it’s never easy to predict how actual customers will react to the finished product. One of the...
Aug 19, 2018 | Market Research Expertise
Let’s begin with a question: what is Questionstorming? It is very similar to how it sounds. According to a recent article Better Brainstorming by Hal Gregersen in the Harvard Business Review, Questionstorming is based on the concept that “fresh questions...
Apr 9, 2018 | Market Research Expertise
Marketing companies are, quite literally, everywhere. Experts exist in almost every niche, from SEO to direct mail. Add to that larger, generalist shops that seek to provide more holistic marketing services, and the options are seemingly endless. Of course, for your...
Mar 17, 2018 | Market Research Expertise
Focus groups have long been a crucial part of qualitative market research. Using virtual focus groups in qualitative research helps you gather crucial attitudinal data about your audience that is more in-depth than a survey or other types of quantitative methods. At...
Mar 5, 2018 | Market Research Expertise
Hiring the best marketing research firms can prove to be one of the most invaluable investments you make as a business owner. You can gain new insights regarding what your target demographic needs or wants from your company and fine-tune your marketing strategy based...
Feb 18, 2018 | Market Research Expertise
The most successful businesses all have at least one thing in common: they know their customers like the back of their hand. This is an essential pillar for building a sound, long-lasting foundation for your business to grow on. Just look at how people from all around...
Feb 5, 2018 | Market Research Expertise
What allows marketers to look into the minds and hearts of their target audience to know what will intrigue them into clicking, encourage them to buy, or even move them to become an active member of your online community? The business world’s answer to this...
Aug 21, 2015 | Market Research Expertise
If your marketing research was only reaching half of your potential demographic, chances are you would dump your marketing research firm. Unfortunately, that is likely happening right now with your market research. Most companies rely almost entirely on traditional...
Aug 7, 2015 | Market Research Expertise
The best focus groups NYC employ a marketing technique called “qualitative” research, in which participants are asked for their unique perceptions. They provide their thoughts, feelings, and detailed explanations of how they reached their conclusions...