Feb 5, 2018 | Market Research Expertise
What allows marketers to look into the minds and hearts of their target audience to know what will intrigue them into clicking, encourage them to buy, or even move them to become an active member of your online community? The business world’s answer to this...
Aug 21, 2015 | Market Research Expertise
If your marketing research was only reaching half of your potential demographic, chances are you would dump your marketing research firm. Unfortunately, that is likely happening right now with your market research. Most companies rely almost entirely on traditional...
Aug 7, 2015 | Market Research Expertise
The best focus groups NYC employ a marketing technique called “qualitative” research, in which participants are asked for their unique perceptions. They provide their thoughts, feelings, and detailed explanations of how they reached their conclusions...
Jul 31, 2015 | Market Research Expertise
Have you ever had a brainstorming session that just didn’t go anywhere? Maybe no one felt comfortable speaking up; maybe the wrong people did. Maybe it devolved into an argument, with one or two people holding firm to a single idea and everyone else trying to...
Jul 24, 2015 | Market Research Expertise
It has been said that to know someone, you need to walk a mile in their shoes. In marketing research, walking a mile in the consumers shoes is the equivalent of employing quality and insightful ethnography. Ethnographic marketing research is a study of how people live...
Jul 3, 2015 | Market Research Expertise
Using virtual focus groups to gather qualitative research for new products and services that they are considering launching is becoming mission critical. The feedback provided by these groups can be used to confirm or reject product development and marketing outreach....
Jun 26, 2015 | Market Research Expertise
The healthcare industry uses various research methods to find ways to improve such things as customers satisfaction, health professional’s work life, patient illness prevention, and facility safety. One of the research methods hospitals use to conduct studies is...
May 29, 2015 | Market Research Expertise
You can certainly read lots about market surveys on blogs and all over the regular media. Marketing research consulting professionals like New Perspectives have long known the benefits that can be derived from accurate and competent market surveys. Here are three...
May 15, 2015 | Market Research Expertise
When knowledgeable business professionals and seasoned executives need to make decisions that will directly affect the course of the company, they need all the information that can help them. Often, they will rely on marketing research consultants to gather and...
