Apr 9, 2019 | Market Research Expertise
Marketers know that their main goal is to attract new prospects to their business with the hopes of making a sale. While there are lots of different approaches to effective marketing, a strategy that’s growing in popularity is known as gamification. Learn more...
Apr 1, 2019 | Market Research Expertise
Businesses rely on good marketing research. So how do you avoid the most common marketing research mistakes? Long gone are the days when you could expect a new idea to take off solely on its merits. Today, you must to conduct market research to get a clear...
Feb 12, 2019 | Market Research Expertise
An effective market research consultant is essential to any business when it comes to growth and development. Consultants research and analyze the market to help enterprises target audiences, and to promote and sell their products. They also research which products a...
Jan 7, 2019 | Market Research Expertise
Having a clear understanding of your customers will help you increase sales and achieve a better growth rate. By understanding who your customers are and what they want, you can provide them with a better experience and keep them coming back. Learn how to gain...
Dec 10, 2018 | Market Research Expertise
Customer lifetime value, it’s a phrase that’s frequently heard in marketing circles, but one that is often miscalculated or misunderstood. What is customer lifetime value and how does it impact the way you do business? Understanding a customer’s...
Nov 19, 2018 | Market Research Expertise
Do you employ market research surveys in your marketing mix? Understanding the mindset of customers has long been one of the biggest mysteries for businesses that offer products or services. Before the internet age, this was a near impossible task that usually went on...
Nov 5, 2018 | Market Research Expertise
Marketing research and focus groups have evolved considerably over the years thanks to the advent of better technology. Now we have the ability to provide our clientele with synchronistically applied marketing techniques. Even with technical advancements, though,...
Oct 10, 2018 | Market Research Expertise
Did you know that Starbucks used marketing research focus groups when rolling out their loyalty cards? Starbucks didn’t know that they could charge their customers twenty-five dollars to carry a loyalty card for their coffee shops until they conducted a focus...
Sep 24, 2018 | Market Research Expertise
When many companies have an idea for a new product, they need to know how the product will be received by the market they hope to attract. Does it fulfill a need? Will people be interested in it? Will people be willing to purchase it? To determine if time and money...