Jan 10, 2020 | Market Research Expertise
Does your busines use mobile ethnography? Watching the way people behave, what they like, and what they find to be important is some of the best data you can get. The word ethnography officially means “the study and systematic recording of human cultures,”...
Nov 11, 2019 | Market Research Expertise
Did you know that market research eye tracking impacts business growth? Traditional market research takes into account millions of data-points and creates a statistical analysis that must be interpreted. Creating new marketing strategies based on this research has...
Oct 10, 2019 | Market Research Expertise
Did you know that market research helps build community? One person and one person alone doesn’t build a successful brand. It takes a team, and part of that team are your loyal customers. You may think you know your target audience, but how much do you know...
Sep 18, 2019 | Market Research Expertise
Storytelling marketing can have a significant impact on your marketing mix. It is as old as antiquity. Cave dwellers did it. So did the ancient Greeks and Romans. It’s what the best speechwriters do. So do savvy politicians to connect with their audiences. It is...
Aug 13, 2019 | Market Research Expertise
When you are conducting tracking studies as part of your business marketing research, it is important in this digital age to stay focused on the role of data. Digital marketing allows brands to grow at exponential rates, if they use the right strategy. But how do you...
Aug 7, 2019 | Market Research Expertise
When done correctly, there are few better indicators for accurate market analysis than professionally run product focus groups. In a way, professionally run product focus groups are like small sample surveys. They test the reactions of your potential target customer...
Jul 16, 2019 | Market Research Expertise
What happens when your market segmentation algorithm goes wrong? What can you do to remedy the situation? Market segmentation is a good thing if done right. It helps companies narrow promotional messages to achieve the greatest impact on target demographics. It allows...
Jun 11, 2019 | Market Research Expertise
Acquiring and retaining customers are prerequisites for business success. However, you need to understand that it costs more to establish links with new clients than what you incur when you focus on retaining existing ones. Customer retention will make your enterprise...
May 7, 2019 | Market Research Expertise
How well do you know your customers? Using the right corporate focus group experts can make all the difference. There is no need to spend a lot of time and money developing these methodologies yourself when New Perspectives has taken the lead on focus group...
