Jan 8, 2018 | Marketing Research News
For your marketing efforts to be effective, it helps to understand the forces that drive consumer behavior. People make buying decisions for a variety of reasons, from solving urgent problems to gratifying spur-of-the-moment whims. Marketers have identified several...
Aug 14, 2015 | Marketing Research News
Though, “Big Data,” has many business professionals buzzing about the possibility of gaining key strategic insights from large datasets, customized market research still has many key advantages. Fortune 500 market research companies provide business...
Jul 16, 2015 | Marketing Research News
Since advertising began, marketers have been striving to quantify how “eye-catching” their advertisements are. After all, consumers see thousands of them every day – TV and radio spots, billboards on the highway, the sides of buses and the tops of...
Jul 10, 2015 | Marketing Research News
The original Google Glasses project held the promise of significant improvements in the field of marketing research and consumer insights. Although Google have halted their production of Google Glass, the tech world is a-buzz with news of a possible 2.0 product....
Jun 18, 2015 | Marketing Research News
Healthcare is a booming profession with an abundance of new technology. There are few areas that have not been touched by advances in technology. Many medical technological advances have even been made into entire specialties. In the same way new technologies like...
Jun 12, 2015 | Marketing Research News
Technology never sleeps. The latest innovations show an increasing growth in making both virtual reality and gesture recognition available to the public. While once relegated only to casual gaming, new developments have shown businesses are eager to adapt these...
Jun 4, 2015 | Marketing Research News
Consumer insights, especially during a hospital stay, proved invaluable to service providers. This discovery was detailed in Contemporary Nurse, a professional journal, in Issue 49, 2014. The healthcare research method utilized was an in-depth interview conducted with...
May 22, 2015 | Marketing Research News
Imagine you decide to watch a horror film. As the movie progresses, the scary music builds and the chances of jumping at every creak and squeak increases, and suddenly the film decides based on your reaction to the suspense whether to continue the tension or to end it...
May 8, 2015 | Marketing Research News
Collaborative research through gaming or gamification is currently undergoing a resurgence in both science and business. Many companies that gamify their training and marketing research get great results from the improved engagement of employees, clients and other...