Apr 10, 2024 | Market Research Expertise
Understanding your customers is not just an advantage for a business; it’s a necessity. Market research is a critical strategy that offers valuable insights into customer behaviors, preferences, and needs. This isn’t just about gathering data—it’s...
Mar 20, 2024 | Market Research Expertise
Ethnographic market research (EMR) is a powerful research method for businesses aiming to grasp consumer behavior within the context of culture, attitudes, and lifestyle influences. Traditional research methods like focus groups often fail to capture the genuine...
Mar 7, 2024 | Market Research Expertise
Have you ever started a qualitative research project only to find yourself stuck, struggling to access reliable data sources? Conducting qualitative research requires proper preparation to ensure accurate and relevant findings. This preparation is the foundation for...
Feb 28, 2024 | Market Research Expertise
Artificial Intelligence (AI) is rapidly transforming various industries, and market research is no exception. With its ability to analyze immense amounts of data, AI is revolutionizing market research, enabling businesses to make more informed decisions. Businesses...
Feb 22, 2024 | Market Research Expertise
Unlocking consumers’ thoughts, emotions, and desires is crucial for businesses aiming to elevate their marketing strategies. There is an increasing need to understand the underlying meanings behind consumer behavior to optimize marketing efforts effectively....
Feb 15, 2024 | Market Research Expertise
Empathy mapping is the ultimate tool for marketers looking to gain a deep understanding of their target audience’s wants, needs, and behaviors. By putting themselves in their customers’ shoes, marketers can develop a profound comprehension of their...
Mar 19, 2020 | Market Research Expertise
There has been a massive shift in the focus of healthcare providers and others in the healthcare industry in recent years. The previous paradigm was product-focused, but the deliberate shift in recent years has brought a more holistic, patient-centric approach....
Feb 14, 2020 | Market Research Expertise
Customer journey research can inform your mission-critical decison making process. The customer journey is made up of experiences that a customer goes through when interacting with a company or brand. The assumption is that the more quality experiences a customer has,...
Jan 10, 2020 | Market Research Expertise
Projective techniques in marketing are ways of using a person’s freely given descriptions of pictures, words, or other stimuli as a means to assess his or her personal style and motives. There are several motivational factors traditionally measured with projective...
